Finnish ad agency Mirum Helsinki has created a perfume it's calling "Creative Essence." The raw material for it is sweat collected from employees, “in the midst of a workout, a sauna treatment, or in one case, gustatory sweating caused by extra spicy chicken wings.”
The agency is hoping the perfume will serve as a recruiting tool. Explains a rep:
“We believe sweat represents the creative passion we share as creatives. Excitement, goosebumps, the peak moments when our heartbeat rises during the visceral creative process that requires dedication and teamwork.… [It} may even shock people when they first hear about it, but it was a calculated risk we believed was worth taking since our target audience—the most creative people in the advertising industry—would be able to see behind the sweat… They would understand what we actually are talking about: creative talent and all the forms it can take.”
More info: creativeessence.mirum.fi
Children should be forced to do this nowadays.
Shinjuku temple, located in Tokyo, is an ultra-high-tech Buddhist temple and cemetery. From Icon Magazine:
spanning several floors in the heart of the building is an off-limits high-tech vault system that can hold the cremated remains of up to 7,000 people – it has already acquired more than 300 since opening last year. After visitors swipe their entrance cards, family urns are automatically transported to the altar of one of eight viewing booths in the basement, alongside electronic photographs of the deceased.
image source: byakurengedo.net
Sounds expensive. Scattering ashes seems to me like both a cheaper and better option.
In 1969, the dairy industry launched an advertising campaign with the slogan, "Every body needs milk."
In Oregon, the marketing team decided to conduct an experiment to find out whether showing more skin on a billboard would attract more attention. To do this, they created two different versions of an image. Both showed an attractive young woman lying down, feeding milk to a kitten. But in one version she was wearing slacks and a long-sleeved blouse. In the other, she was wearing a bikini.
It took me a lot of searching, and I wasn't able to find very good-quality copies, but I believe these are the two different billboard scenes:
Minneapolis Star - Feb 20, 1970
So, did one billboard attract more attention than the other? The marketers surveyed 231 teenagers and concluded that there was "no indication that the amount of clothing made any difference in the awareness."
Salem Capital Journal - May 6, 1970
That was their conclusion, but I'm not sure I believe them, because the rest of the marketing campaign focused heavily on bikini-clad models. Two examples below.
They even made it possible to buy the bikini-themed images as a poster and towel. Which suggests the bikini billboards did attract more attention.
Oakland Tribune - May 24, 1970
The Capital Journal - June 3, 1970
A favorite treat in rural parts of Cambodia. From asianage.com:
As he tears off a leg of a charcoal-grilled rat at a roadside stall in western Cambodia, Yit Sarin hails the simple joy of rodent and rice washed down with beer. "It's delicious," he says of the snack...
Sarin tells AFP that rat is like "chicken or beef", whereas others say it's more like pork. He is one of many customers and Cambodian tourists stopping at a stall outside of Battambang town, where rows of grilled field rats are displayed over burning coals and served with dipping sauces made from lime juice, black peppers or chillies.
It sounds like something that, if I didn't know what it was, I would probably think tasted good. But if I did know, then no.... just no.
image via wikipedia
image via Gastro Obscura
Its creator is almost as disturbing.
Full story here.
Scratch-and-sniff wallpaper that smells like marijuana. Available from Flavor Paper.
Just a wild guess: most of the people who will buy this already have rooms that smell like marijuana.
After you have your genome analyzed and discover your percentage of Neanderthal genes, consider this purchase.