One's attitude about oneself, and the treatment one receives from others, might be affected, in some small but measurable way, by stigmatic or salutary labeling due to one's name. If names affect attitudes and attitudes affect longevity, then individuals with “positive” initials (e.g., A.C.E., V.I.P.) might live longer than those with “negative” initials (e.g., P.I.G., D.I.E.). Using California death certificates, 1969–1995, we isolated 2287 male decedents with “negative” initials and 1200 with “positive” initials. Males with positive initials live 4.48 years longer (p<0.0001), whereas males with negative initials die 2.80 years younger (p<0.0001) than matched controls. The longevity effects are smaller for females, with an increase of 3.36 years for the positive group (p<0.0001) and no decrease for the negative. Positive initials are associated with shifts away from causes of death with obvious psychological components (such as suicides and accidents), whereas negative initials are associated with shifts toward these causes. However, nearly all disease categories display an increase in longevity for the positive group and a decrease for the negative group. These findings cannot be explained by the effects of death cohort artifacts, gender, race, year of death, socioeconomic status, or parental neglect.

"They're Coming to Take Me Away, Ha-Haaa!" has the distinction of being the song to drop the farthest within the Top 40 in a single week. It charted for six weeks during 1966. In week four, it peaked at #3, scored #5 in week five, and fell to #37 in week six. This was because radio programmers removed the song from their playlists, fearing anger from people who might think it was ridiculing the mentally ill.

Travel to the summit of Africa's highest peak, Mount Kilimanjaro, where Three Twins Ice Cream's founder will hand-churn a batch of ice cream with glacial ice from the mountain's summit. The mountain's glaciers are predicted to disappear within the next 10-15 years due to climate change - and your purchase helps raise awareness of this fact with a five-figure contribution to an African environmental non-profit. The sundae's price also includes first class airfare to Tanzania, five-star accommodations, a guided climb, as much ice cream as you can eat and a souvenir t-shirt made from organic cotton.