In 1981, Philip Lewis, a public-house owner in Wales, decided to carry the practice [of adding flavorings to potato chips] to its absurd extreme. As a joke, he yielded to the requests of some customers at this Welshpool establishment, The Vaults, and began to sell what he said were hedgehog-flavored crisps.

All Lewis did was to toss a few herbs and some pork fat into a batch of crisps and call the new flavor hedgehog. Because few of his customers had ever dined on hedgehog, they were happy to accept the new taste sensation as being reasonably accurate.

At this point, the members of the local county council moved to squelch this unconscionable fraud upon consumers. Authorities analyzed the crisps, found no trace of hedgehog, and warned Lewis he was engaging in false advertising.

Lewis tossed the ball to chemists at Wolverhamptom Polytechnic, who went to work to find something that tasted enough like hedgehog to satisfy the council members. A settlement was ultimately reached after Lewis interviewed some customers who had actually eaten hedgehogs.

"We have some old Gypsies in Welshpool who used to eat baked hedgehogs, and they have told me the flavor is somewhere between veal and pork," Lewis explained at the time.

Thereafter, Lewis managed to have the flavor approximately reproduced. He billed the new crisps as "hedgehog flavor" rather than "hedgehog flavored" and business boomed.

Hot on the heels of surgeon general Luther Terry's 1964 finding on the dangers of smoking came this, the most absurd of the Living Strings' "music to do something by" series. Of course, what instrumental songs like "Clair de lune" and "Yellow Bird" have to do with staving off lung cancer is inconsequential -- it's the liner notes that make the persuasive pitch: "Only will power will make you stop smoking. But this music may help your will power." The fact that this music is supposed to "relax you, make you feel good and keep your hand from groping a pack of cigarettes" may lead some more mischievous or bored listeners to grope for something else. Oops! Sorry. Wrong surgeon general.

The Living Strings were a studio orchestra founded in 1959 by RCA Victor for a series of easy listening recordings issued on the RCA Camden budget label... RCA Victor record producer Ethel Gabriel created the "Living Strings" series of albums, which were easy-listening instrumental string versions of popular tunes, the type of music that came to be known pejoratively as elevator music.
There was no actual orchestra known as the Living Strings. The orchestra for most of the recordings was made up of musicians from various British orchestras assembled for the purpose of making the records.