In 1937, the city of San Francisco was busy preparing for the upcoming 1939 Golden Gate International Exposition when it was was approached by an engineer from Connecticut, Joseph Bazzeghin, who had an unusual proposal. He wanted to use the recently completed Golden Gate Bridge as a structure upon which to build the ultimate roller coaster, which he would call the Golden Gate Bridge Bolt. He envisioned this coaster being the centerpiece of the exposition, in the same way that the Eiffel Tower was the centerpiece of the 1900 Paris Exposition.
Image source: CA State Archives Newsletter
His plan involved attaching tracks to the cables of the bridge. These tracks would rise 300 feet above the first tower, and then drop 750 feet to the deck level of the center span — during which plunge the coaster would reach a speed of 190 mph. But then it would rise up again, 300 feet over the second tower, only to plunge 1000 feet toward the water and speed through a viaduct into Marin County.
During the second plunge riders would reach 220 mph, at which speed the force of the wind would make it impossible for them to breathe. So Bazzeghin planned to provide them with paper masks to protect their eyes, nose, and mouth.
His scheme was rejected, partially because the city was worried about drivers on the bridge being distracted by the sight of the roller coaster. But also because it would have been incredibly expensive, and possibly impossible, to build.
More info:
CBS SF BayArea,
SF Chronicle
1938: Dr. James Clyde Munch described to his students at Temple University what happened when he smoked "a handful of reefers" as an experiment.
He crawled into a bottle of ink, stayed there 200 years, took a peep over the bottle's neck, ducked back and wrote a book about what he saw. When the book was done, he popped out of the inkwell, shook his wings, flew around the world seven times.
I'm thinking there may have been something more than just marijuana in those cigarettes.
Time - Apr 11, 1938
Munch liked his story about the disorienting effects of marijuana so much that he repeated it at several criminal trials.
New York Daily News - Apr 8, 1938
"So business will not be interrupted if enemy airplanes should loose gas bombs on Rome before quitting time, a new transparent gas mask that enables a typist to see clearly while enjoying protection from noxious fumes has been introduced into the war-minded Italian capital."
Elmira Star-Gazette - Feb 4, 1935
Walter Quirt (1902–1968), "The Future Is Ours" (1935)
Throughout the 1930s and 40s, the marketing team for Lux soap repeatedly warned consumers that if they didn't wash their clothes everyday, they risked having "undie odor". Some details from Suellen Hoy in her book
Chasing Dirt: The American Pursuit of Cleanliness:
Lever Brothers, the makers of Rinso, Lifebuoy, and Lux soap, revised its advertising copy over the years to reflect the changing cultural meanings of soap itself... In 1916, Lux was "a wonderful new product" for "laundering fine fabrics:; by the mid-twenties it could also preserve "soft, youthful, lovely feminine hands" and, by the early thirties, prevent "undie odor" as well—"She never omits her Daily Bath, yet she wears underthings a SECOND DAY."
Francis Countway, the president of Lever Brothers and the individual most responsible for the "discovery" of body odors and the "stop smelling" ad pitch, was inspired by Listerine's successful advertising campaign against the previously unknown halitosis. Countway and his associates admitted, while Lever Brothers' business boomed, that they cared little "about the opinions of softies who think that the Body and Undie Odor copy is disgusting." They were simply doing their job, "bringing cleanliness into a dirty world."
Lux soap was also responsible for the
"undies are gossips" campaign.
Wilmington Evening Journal - Feb 9, 1932
Kansas City Star - Apr 24, 1940
1934: Coney Island police continued to crack down on male bathers who adopted the new fashion of topless bathing suits.
As for the female bathers:
Asked specifically about the fashionable trunk and brassiere top for ladies, the Coney Island lieutenant dropped the receiver, and apparently sought information from one of his assistants. He came back with the answer that he did not know what a brassiere is.
"But if it's indecent we won't allow it," he said.
Windsor Star - May 15, 1934