Category:
1930s
1930s
Dancing on the Moon
Posted By: Paul - Wed Apr 14, 2021 -
Comments (1)
Category: Anthropomorphism, Babies, Cartoons, 1930s, Sex Lives Worse Than Yours
Avoid Undie Odor
Throughout the 1930s and 40s, the marketing team for Lux soap repeatedly warned consumers that if they didn't wash their clothes everyday, they risked having "undie odor". Some details from Suellen Hoy in her book Chasing Dirt: The American Pursuit of Cleanliness:Lever Brothers, the makers of Rinso, Lifebuoy, and Lux soap, revised its advertising copy over the years to reflect the changing cultural meanings of soap itself... In 1916, Lux was "a wonderful new product" for "laundering fine fabrics:; by the mid-twenties it could also preserve "soft, youthful, lovely feminine hands" and, by the early thirties, prevent "undie odor" as well—"She never omits her Daily Bath, yet she wears underthings a SECOND DAY."
Francis Countway, the president of Lever Brothers and the individual most responsible for the "discovery" of body odors and the "stop smelling" ad pitch, was inspired by Listerine's successful advertising campaign against the previously unknown halitosis. Countway and his associates admitted, while Lever Brothers' business boomed, that they cared little "about the opinions of softies who think that the Body and Undie Odor copy is disgusting." They were simply doing their job, "bringing cleanliness into a dirty world."
Francis Countway, the president of Lever Brothers and the individual most responsible for the "discovery" of body odors and the "stop smelling" ad pitch, was inspired by Listerine's successful advertising campaign against the previously unknown halitosis. Countway and his associates admitted, while Lever Brothers' business boomed, that they cared little "about the opinions of softies who think that the Body and Undie Odor copy is disgusting." They were simply doing their job, "bringing cleanliness into a dirty world."
Lux soap was also responsible for the "undies are gossips" campaign.
Wilmington Evening Journal - Feb 9, 1932
Kansas City Star - Apr 24, 1940
Posted By: Alex - Thu Apr 08, 2021 -
Comments (4)
Category: Hygiene, Advertising, Underwear, 1930s, Smells and Odors
Manly Bosoms Indecent
1934: Coney Island police continued to crack down on male bathers who adopted the new fashion of topless bathing suits.As for the female bathers:
Asked specifically about the fashionable trunk and brassiere top for ladies, the Coney Island lieutenant dropped the receiver, and apparently sought information from one of his assistants. He came back with the answer that he did not know what a brassiere is.
"But if it's indecent we won't allow it," he said.
"But if it's indecent we won't allow it," he said.
Windsor Star - May 15, 1934
Posted By: Alex - Mon Apr 05, 2021 -
Comments (1)
Category: Censorship, Bluenoses, Taboos, Prohibitions and Other Cultural No-No’s, Fashion, Swimming, Snorkeling, and Diving, 1930s
Goliath Messiah, the backward-running mystic
1938: Bronx-resident Goliath Messiah celebrated his 72nd birthday by running backwards for three miles. This was an annual birthday tradition for him. He attributed his good health to a diet of "tree bark, fruit, green vegetables and a pint of wine daily." Also, he claimed to be a descendant of Xerxes.Later he moved to Death Valley where, he predicted, his daily five-mile hikes would allow him to live to be 150. I haven't been able to find out what age he actually was when he died. I suspect Goliath Messiah wasn't the name the government knew him by, which makes it difficult to get info about him.
Los Angeles Times - Apr 25, 1938
San Bernardino County Sun - July 22, 1941
Posted By: Alex - Wed Mar 17, 2021 -
Comments (0)
Category: Eccentrics, 1930s
Old Age Rejuvenator Centrifuge
It would probably work about as well as any other anti-aging treatment.More info: Modern Mechanix
Science and Mechanics - Aug 1935
Posted By: Alex - Tue Mar 02, 2021 -
Comments (3)
Category: Elderly and Seniors, Inventions, 1930s
The Sundae of Tomorrow
The centerpiece of the 1939 New York World's Fair was a pair of structures known as the Trylon and Perisphere. Even today, they look very futuristic.
It occurred to some that the structures looked a bit like a scoop of ice cream and an upside-down cone. This inspired ice-cream parlors throughout America to offer what they called the "World's Fair Sundae" or the "Sundae of Tomorrow".
Hagerstown Daily Mail - July 21, 1939
It's a nice looking sundae. I'd get one if they were offered today. Though now the reference would be lost on most people.
Posted By: Alex - Fri Feb 19, 2021 -
Comments (3)
Category: Food, Junk Food, 1930s
Wearable Boat
Posted By: Paul - Sat Jan 30, 2021 -
Comments (0)
Category: Hunting, Trapping and Other Wilderness Activities, Inventions, Chindogu, Oceans and Maritime Pursuits, 1930s
Predicting war by mathematics
At an August 1938 meeting of the British Association for the Advancement of Science, Professor Lewis F. Richardson attempted to use mathematics to predict the likelihood of war:The professor reduced to beautiful differential equations general tendencies common to all nations — resentment of defiance, the suspicion that defense is concealed aggression, response to imports by exports, restraint on armaments by the difficulty of paying for them, and, last, grievances and their irrationality.
He concluded there was "no chance of war," which proved to be a somewhat inaccurate prediction.
The Alexandria Town Talk - Sep 27, 1938
Encyclopedia.com offers some more info on what Richardson was up to:
Richardson viewed war instead in Tolstoyan fashion, as a massive phenomenon governed by forces akin to the forces of nature, over which individuals have little or no control. Accordingly, he ignored all those intricacies of diplomatic-strategic analysis usually pursued by political historians and turned his attention to quasi-mechanical and quantifiable processes which, he assumed, govern the dynamics of the international system of sovereign states.
Despite the eccentricity of his mathematical war-prediction model, Richardson was apparently quite influential in the history of mathematics. Wikipedia notes that he did pioneering work in mathematical techniques of weather forecasting, as well as in the study of fractals.
Posted By: Alex - Sun Jan 10, 2021 -
Comments (8)
Category: Science, War, 1930s
Donald Campbell, the man who couldn’t stop talking
In 1933, Donald Campbell, a truck driver, fell from his truck and hit his head. A year later he developed a bizarre condition. He started talking incessantly, non-stop. His talking was so compulsive that he couldn't even sleep. His talking was perfectly rational. He answered questions clearly. But he couldn't stop.Doctors attributed his condition to encephalitis, or brain swelling. After about a month his non-stop talking subsided, and doctors thought he had recovered. But within four months he was dead. Strangely, the cause of his death was cancer and seemed to be unrelated to his non-stop talking.
Pottsville Evening Herald - Aug 17, 1934
Pittsburgh Press - Sep 5, 1934
Cincinnati Enquirer - Jan 6, 1935
Update — A newspaper recorded an example of some of Campbell's rambling monologue:
Cigarets should never be taxed in Ohio. When I was a boy, Joe and I used to go swimming in Willow Creek together. Now he thinks cigarets should be taxed. Sometimes I believe that Joe doesn't realize how hard it is to be a truck driver in Columbus. But I am not getting any better. The radio seemed nice last night although truck driving wasn't mentioned. We will take the whole thing up when we get home, but I'm not getting any better, do you think?
Posted By: Alex - Thu Jan 07, 2021 -
Comments (4)
Category: Health, Mental Health and Insanity, 1930s
| Who We Are |
|---|
| Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1. Contact Us |