Category:
1940s

1948 Valvoline Ad

The connection between "the girl" in the swimsuit and the "faultlessly lubricated" car seems a bit of a stretch. But hey, who needs a logical reason when you've got a girl in a swimsuit in your ad!

Source: Time - Feb 16, 1948

Posted By: Alex - Sat Jul 25, 2015 - Comments (9)
Category: Advertising, 1940s

Creepy 1948 ad for electro-shock therapy

Back in the 1940s, electro-shock therapy (or "electro-tonic therapy") was promoted as a breakthrough treatment for depression. But it never managed to live up to the hype and was eventually mostly replaced by chemical treatments (popping pills). Though, from what I understand, it's still used in certain situations.

If the medical industry was promoting electro-shock therapy today, I imagine they'd show pictures of happy people running through fields and playing with grandchildren. But this 1948 ad (Time - Sep 20, 1948) offered a slightly more realistic and disturbing image.

Note the line: "Brain disclosed for illustration only." Glad they clarified that.

Posted By: Alex - Sat Jul 11, 2015 - Comments (7)
Category: 1940s, Mental Health and Insanity

Mystery Illustration 7

imageimage

What is the meaning of this display?

The answer is here.

Posted By: Paul - Wed Jul 08, 2015 - Comments (4)
Category: Animals, Children, 1940s

Hilton Tupman’s Pedestrian Horn

Los Angeles auto dealer Hilton Tupman wanted to level the playing field between motorists and pedestrians. So he invented a horn that pedestrians could use to honk at motorists. And he made it loud enough to be heard within a 1-mile radius.


Source: Popular Mechanics, May 1948

Posted By: Alex - Fri Jun 19, 2015 - Comments (7)
Category: 1940s, Cars

Windmill Car

image

Ecowarriors love 1) electric cars and 2) wind turbines. A stroke of genius to combine the two!

Original article here.

Posted By: Paul - Sun May 24, 2015 - Comments (2)
Category: Environmentalism and Ecology, 1940s, Cars

Your Town:  A Story of America



Don't be a "tearer-downer," always causing a "rumpus!"

Posted By: Paul - Fri May 22, 2015 - Comments (5)
Category: PSA’s, Civic Duties, 1940s

Judy the Dog:  Only Canine POW of WWII

image

Judy the dog survived internment in a Japanese POW camp. Her story is told in No Better Friend (see sidebar).

Posted By: Paul - Thu May 21, 2015 - Comments (3)
Category: War, Dogs, 1940s, South Pacific

Follies of the Madmen #248



Stops spies from sweating during torture.

Posted By: Paul - Mon May 11, 2015 - Comments (2)
Category: Business, Advertising, Products, Hygiene, Spies and Intelligence Services, 1940s

Tomorrow:  Television!

Posted By: Paul - Thu Apr 30, 2015 - Comments (4)
Category: Technology, Television, 1940s, Yesterday’s Tomorrows

Balloon Girl

1947: The entertainment at gunmaker Melvin Johnson's dinner party was a balloon-clad model whom guests (apparently a bunch of old men) shot at with a pellet gun between courses. To the guests' great frustration, the balloons failed to break.


Source: Life - June 30, 1947

Posted By: Alex - Tue Mar 31, 2015 - Comments (6)
Category: Entertainment, 1940s

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Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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