The Washington DC mortuary of W.W. Chambers caused a scandal when it issued a calendar for 1948 featuring scantily-clad models to advertise its embalming business. Tagline: Beautiful Bodies by Chambers.
Time magazine (Jan 12, 1948) criticized it as "frank vulgarity." Although that didn't stop them from reprinting a page of the calendar (below) for the benefit of its readers.
The experts predicted that the man vs. horse tug-of-war organized in Waterloo, Oregon back in 1947 would be no contest at all. The man, 225-pound Chester Fitzwater, was lying on the ground, his feet braced against a wood block. To win, he simply had to remain in place for three minutes. The horse, Big Baldy, was said not to have a chance.
Scientists Favor Man
Dr. Raymond T. Ellickson, physics professor at Reed College in Portland, estimated 1900-pound Baldy would have to exert about 16,000 pounds worth of effort to up-end Fitzwater.
Ellickson figured it would take a 3000-pound pull just to get the long rope taut, and then Baldy would have only an angle of 1 degree from the horizontal to pull against.
Other scientists advised about the same, and an even more discouraging report—for old Baldy—came from rope dealers. They said the one-inch rope would break at approximately 9000 pounds of pull—far short of the 16,000 Dr. Ellickson believes necessary.
It took about a second for Big Baldy to prove the experts wrong. As soon as the rope tightened, "Fitzwater lurched into the air, knocked over a photographer and some spectators, and crashed into the mud."
Several other brawny men subsequently challenged the horse to the same contest, believing they would last longer. They didn't.
The connection between "the girl" in the swimsuit and the "faultlessly lubricated" car seems a bit of a stretch. But hey, who needs a logical reason when you've got a girl in a swimsuit in your ad!
Back in the 1940s, electro-shock therapy (or "electro-tonic therapy") was promoted as a breakthrough treatment for depression. But it never managed to live up to the hype and was eventually mostly replaced by chemical treatments (popping pills). Though, from what I understand, it's still used in certain situations.
If the medical industry was promoting electro-shock therapy today, I imagine they'd show pictures of happy people running through fields and playing with grandchildren. But this 1948 ad (Time - Sep 20, 1948) offered a slightly more realistic and disturbing image.
Note the line: "Brain disclosed for illustration only." Glad they clarified that.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.