Marvene Fischer won the title of Miss Wisconsin in 1948. The Armour food company then decided to name a brand of cheese 'Miss Wisconsin' in her honor. It simultaneously hired her to serve as the traveling ambassador for the brand. In this position, she became known as Miss Wisconsin Cheese.
She ended up working for nine years as Miss Wisconsin Cheese. During this time she reportedly traveled more than two million miles in 48 states, visited more than a thousand towns, and distributed over 15 tons of cheese samples in more than 8000 food stores.
Binghamton Press and Sun-Bulleting - June 6, 1951
Here are some more details about her job from the Portage Daily Register (Dec 21, 1953):
Miss Fischer's carefully planned visit to a town usually sets off a varied series of events, most of which are reported in the press and over radio and TV broadcasts.
She is greeted by mayors, governors, senators, congressmen, movie stars, chiefs of police, food editors, currently reigning local beauty queens, and other assorted celebrities.
Most of these meetings are highlighted by a formal presentation of a basket of cheese by Miss Fischer in exchange for a gift symbolic of the city being visited. She has received roses, posies, rhododendrons, wine, fruit, foam rubber pillows, cake, and Indian headdress, and any number of giant keys of the city. In St. Joseph, Mo., she was made a deputy sheriff. At the Rockingham Park race track, Miss Wisconsin Day was proclaimed in her honor. In San Francisco, she toured a submarine, and the event was officially publicized by the U.S. Navy.
Miss Fischer takes all this gracefully, in fact gives a continuous impression that it's all a lot of fun. Actually, a lot of good hard salesmanship is involved.
Miss Fischer does most of her traveling by air and prefers to travel alone. She says she has no need for a chaperone. "Why I have about 65,000 chaperones — all Armour employees," she says.
Glamour may be fleeting, figures Miss Fischer, but cheese is here to stay.
Unfortunately I haven't been able to find many details about what became of Marvene Fischer after her time as Miss Wisconsin Cheese. The only info I came across was a listing for a Marvene Fischer, age 94, living in Wisconsin. About the right age, and living in the right state — so I'm guessing it's her.
Seems that everyone called him 'Mike' instead of 'Atomic Victory.' But even so, all his official documents must have had his name listed as 'Atomic Victory Trotter'.
July 1947: Newlyweds Jane and Lloyd Gulledge of Dearborn, Michigan decided to play a couple of rounds of Russian roulette. Lloyd lost. "Police say they had been drinking."
Lancaster Eagle Gazette - Jul 28, 1947
(L) Nevada State Journal - Jul 29, 1947; (R) Palm Beach Post - Aug 3, 1947
An ode to caffeine. Is Starbucks looking for a new theme song?
My favorite line is: "You date a girl and find out later/She smells just like a percolator."
Lyrics
Way down among Brazilians
Coffee beans grow by the billions
So they've got to find those extra cups to fill
They've got an awful lot of coffee in Brazil
You can't get cherry soda
'Cause they've got to fill that quota
And the way things are I'll bet they never will
They've got a zillion tons of coffee in Brazil
No tea or tomato juice
You'll see no potato juice
The planters down in Santos all say no no no
The politician's daughter
Was accused of drinking water
And was fined a great big fifty dollar bill
They've got an awful lot of coffee in Brazil
You date a girl and find out later
She smells just like a percolator
Her perfume was made right on the grill
Why they could percolate the ocean in Brazil
And when their ham and eggs need savor
Coffee ketchup gives 'em flavor
Coffee pickles way outsell the dill
Why they put coffee in the coffee in Brazil
So your lead to the local color
Serving coffee with a cruller
Dunking doesn't take a lot of skill
They've got an awful lot of coffee in Brazil
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.