Category:
1950s

Index of Boredom

In 1957, advertiser John P. Cunningham came up with the concept of an "Index of Boredom" in an attempt to quantify how bored TV viewers were while watching shows. His research team studied 160 viewers in New Brunswick, NJ, and concluded that the most boring show on TV was Milton Berle, while the least boring show was "I Remember Mama".

But they also came across an unexpected finding: people would continue to watch TV shows even if they found them boring.

Perhaps the strangest fact to emerge from the reports was that people watch programs even though they are tired of them. Some of those surveyed were quite hostile to the spate of westerns on TV, but they watched westerns anyway.

Deseret News - Oct 29, 1957

Posted By: Alex - Sun Jan 31, 2021 - Comments (3)
Category: Boredom, Television, Psychology, 1950s

Follies of the Madmen #498

This is a fine example of pushing a metaphor to the point of absurd surrealism.



Source.

Posted By: Paul - Fri Jan 29, 2021 - Comments (0)
Category: Business, Advertising, Miniature People in Ads, Television, Surrealism, 1950s

The Sunken City of Shicheng



What many believe to be a mystery isn't actually so mysterious. Lion City, famed for sitting at the bottom of the Qiandao Lake, has a surprising history. The once thriving city, known for its powerful statue throughout all of China, now resides over 100 feet below the lake's surface. This was not due to a natural disaster or any type of destructive force unless you consider human nature to be one. The ancient city met its watery fate due to the hands of humans, specifically those who gave up the land the city once sat on to make way for modern machinery.

While there are many details surrounding the reasoning for this -- much of which we'll get into later on -- there's no denying that the fact that this city is fully preserved is a modern miracle. Although it sits deep under the water, all of its structures, statues, memorials, and archways all sit in perfect stature. Its rediscovery happened almost two decades ago and since then, divers have been repeatedly making trips below the surface to see what new aspects of the city they can explore. Inside these preserved walls lie the tale of several powerful dynasties, an ancient way of life, and some of the most stunning architectural features that are so indicative of China's history.


Full story with more pictures.

Daily Mail coverage.

Posted By: Paul - Thu Jan 28, 2021 - Comments (3)
Category: Architecture, History, Archaeology, Oceans and Maritime Pursuits, 1950s, Asia

The Singing Ringing Tree

A snippet, then the whole film.

The Wikipedia page, where we learn:

The TV series, partly due to its foreignness as both fairy tale and for the unfamiliarity of its German production, was 'indelibly carved on the psyches'[7] as 'one of the most frightening things ever shown on [UK] children's television'.






Posted By: Paul - Tue Jan 26, 2021 - Comments (0)
Category: Anthropomorphism, Cult Figures and Artifacts, Horror, Movies, Children, Foreign Customs, 1950s

The Philco Overnighter

Those gals! Can't even listen to music without touching up their lipstick!



Ad source.



Photo source.

Posted By: Paul - Mon Jan 25, 2021 - Comments (3)
Category: Cosmetics, Radio, Stereotypes and Cliches, 1950s, Women

Kent, the asbestos-filtered cigarette

In 1952, in response to growing concerns about the safety of cigarettes, the Lorillard Tobacco Company introduced Kent cigarettes, boasting that they contained a "Micronite filter" developed by "researchers in atomic energy plants".

Turned out that the key ingredient in the Micronite filter was asbestos. From wikipedia:

Kent widely touted its "famous micronite filter" and promised consumers the "greatest health protection in history". Sales of Kent skyrocketed, and it has been estimated that in Kent's first four years on the market, Lorillard sold some 13 billion Kent cigarettes. From March 1952 until at least May 1956, however, the Micronite filter in Kent cigarettes contained compressed carcinogenic blue asbestos within the crimped crepe paper. It has been suspected that many cases of mesothelioma have been caused specifically by smoking the original Kent cigarettes.

According to Mother Jones, the company is still battling lawsuits to this day.

Chicago Tribune - Apr 1, 1952

Posted By: Alex - Mon Dec 14, 2020 - Comments (1)
Category: Health, Atomic Power and Other Nuclear Matters, Smoking and Tobacco, 1950s

The invisible will of Beth Baer

On August 30, 1951, Beth A. Baer sat down to write out a will. She died about two months later. But when her relatives found her will, it turned out to be mostly a blank sheet of paper. Her pen had run out of ink soon after she started writing it, and because she was almost completely blind, she hadn't noticed.

However, lawyers Charles Gerard and Clark Sellers were able to figure out what she had written by lighting the paper at an angle and photographing the indentations from the dry pen. Based on this, the court accepted the will as a valid document.

This was bad news for her husband, whom she had decided to leave only $1.

Los Angeles Times - May 13, 1953

Posted By: Alex - Sun Dec 06, 2020 - Comments (0)
Category: Death, Inheritance and Wills, Law, 1950s

“Perfect smoke column from end to end”

The model looks slightly out-of-it as the "Accu-Ray" machine deposits an endless supply of cigarettes into her hand. Perhaps, like James Bond, she had a 70-cigarette-a-day habit that had to be constantly fed.

Life - June 13, 1955

Posted By: Alex - Mon Nov 23, 2020 - Comments (2)
Category: Advertising, Smoking and Tobacco, 1950s

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Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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