This 78 rpm record was made by the PAMS (Production, Advertising, Merchandising Service) production company in February 1962 for the Frito-Lay company to promote its Fritos snack food with a dedicated jingle, the “Frito-Twist.” The disc’s white paper label bears the Fritos and PAMS logos on both sides. Side A plays “The Frito Twist,” and Side B contains the instructional “How to Twist.” (In earlier versions of this promotional record, side A featured “Dallas: My Home Town” with “The Frito Twist” on side B.) The music for the “Frito Twist” was written by Euel Box, a Dallas-based composer and arranger best known for his work on the “Benji” movies of the 1970s and 80s, and a music director for the PAMS company. The sound engineer on the recording was Dick McGrew (as noted in the fine print along the edge of the record).The Dallas-based PAMS production company was founded in 1951 by William B. Meeks, Jr., often credited as the creator of the musical station break. In the 1950s-1970s, advertisers looked to music and dedicated jingles to help promote their products. They aimed branded dance fads in particular at teenagers and young adults.
Posted By: Paul - Wed Jan 20, 2021 -
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Category: Business, Advertising, Music, Junk Food, 1960s, Dance
Posted By: Alex - Mon Jan 18, 2021 -
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Category: Advertising, Corporate Mascots, Icons and Spokesbeings, 1960s
Posted By: Paul - Wed Jan 06, 2021 -
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Category: Humor, Parody, Television, Pop Art, 1960s, Fictional Monsters
Posted By: Alex - Sun Jan 03, 2021 -
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Category: Food, Inventions, Patents, Smoking and Tobacco, 1960s
Posted By: Alex - Sat Jan 02, 2021 -
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Category: Music, 1960s
Posted By: Alex - Fri Jan 01, 2021 -
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Category: Movies, Science Fiction, 1960s, Yesterday’s Tomorrows
Posted By: Paul - Thu Dec 31, 2020 -
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Category: Music, Technology, AI, Robots and Other Automatons, 1960s, Dance
Posted By: Alex - Mon Dec 28, 2020 -
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Category: Music, 1960s
Posted By: Paul - Tue Dec 22, 2020 -
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Category: Government, Oceans and Maritime Pursuits, War, Reader Recommendation, 1960s, Europe, United Kingdom
Posted By: Alex - Mon Dec 21, 2020 -
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Category: Performance Art, Absurdism and Dadaism, Writers, 1960s
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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1. Contact Us |