One of the classic brand-extension blunders of all time has to be when toothpaste-maker Colgate decided to come out with a line of frozen dinners. The story is told in many places, and it's usually described as having occurred in 1982. For instance, here's the HuffPost's take on it:
We suppose the idea behind Colgate Kitchen Entrees was the fact that you’d eat the Colgate frozen dinner and then brush your teeth with Colgate toothpaste, but this one just simply didn’t work. The frozen food market was already pretty saturated when these dinners were released in 1982, and when people think of Colgate they tend to think of clean teeth, not frozen Swedish meatballs.
Lots of other sites refer to this as having happened in 1982, such as here, here, and here. But when I took a closer look at the story I couldn't find any primary sources from 1982 about it. But there are several 1960s-era sources (Washington Food Report, Weekly Digest) that refer to Colgate having test-marketed a line of frozen dinners in Madison, Wisconsin in 1964. A 1966 article in Television Age magazine offered some insight into what inspired the company to do this:
To enlarge its business, now dependent almost entirely on soaps and toiletries against the P&G and Lever competition, Colgate has long wanted to get into the $4.2-billion convenience food field. Its efforts here have been fruitless. A line of dried chicken and crabmeat entrees under a Colgate Kitchen label was introduced and quickly withdrawn. An apple-chip called Snapples has been tested off-and-on over a two-year period, and one or two other food items are in various stages. The company has specialty foods operations in France and Italy, but evidently is finding it hard to duplicate their success here.
So, unless someone can find some primary sources that indicate otherwise, I'm going to assume that the Colgate Kitchen debacle actually happened in 1964, not 1982. And it was only a test-marketing trial run, not a full product roll-out. It would definitely be bizarre if, after the 1964 failure, Colgate tried the same thing again in 1982.
There's a couple of images of Colgate Kitchen entrees floating around the Internet, but I think they're all photoshops or mock-ups. For instance, the one below is a recent mock-up created by the Museum of Failure in Sweden.
Ernie Bushmiller is best known as the creator of the Nancy comic strip, which was known for being very wholesome. But it turns out that his most popular and frequently reproduced cartoon, by a wide margin, was a slightly off-color one that he drew in 1961, and which was included that year in the Duch Treat Club Yearbook. He titled it "How to housebreak your dog."
For whatever reasons "How To Housebreak Your Dog" has screamed “reproduce me” again and again to America for nearly six decades and willing entrepreneurs have readily responded to this call of nature. Bushmiller’s humble dog-pee joke flows gloriously onward, replicating like mutant bacteria through the dark alleys of our pop culture. And like a grinning dog before a mighty oak, each subsequent publisher seems strangely compelled to leave his unique mark on this enduring work.
Continuing our ongoing theme of strange corporate mascots:
From 1960-1962, B. Prosperous was the mascot of the Eastern Trust Company. He demonstrates a popular trend among mid-twentieth-century mascot creators, which was to slap a human head and limbs onto some inanimate object and call it a mascot.
Bimbo Jr. wasn't the only water-skiing elephant around, but in the early 1960s she gained some fame as the youngest water-skiing elephant. She was 5 at the time.
However, her career as a water-skiier eventually came to an unusual end. In 1969, a car collided with the trailer that was transporting her. She survived, but her owner, Ted De Wayne, claimed that the experience caused her to forget how to water-ski, so he sued the driver for $10,000. He was awarded $4,500.
It's been reported in various places that the case was heard by Judge Turtle. But this isn't true. The judge's actual name was Julius Title.
Bimbo water-skiing in San Diego - Mar 20, 1961.
Bimbo water-skiing in Santa Monica - Apr 28, 1962 (via LA Public Library)
"The series was an animated remake of Amos 'n' Andy... and featured the voices of Freeman Gosden and Charles Correll[1] from the radio series (in fact, several of the original radio scripts by Joe Connelly & Bob Mosher were adapted for this series). Using animals avoided the touchy racial issues which had led to the downfall of Amos 'n' Andy."
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.