In the catalog at the previous link, an Admiral Color TV demands 150 books.
Here's the likely price in dollars of such an item, as seen below.
So the boat cost six times a TV, and might, I'm guessing, demand 900 books of stamps. However, I also read that each filled book was worth $1.20, so that would require 1,250 books!
That's a lot of weekly shopping trips to your local IGA, since you got only a handful of stamps with each purchase. I wonder how many people ever took advantage of the offer.
July 25, 1967: During its broadcast of the TV series Combat!, ABC aired a commercial for a soft-drink called Squirt. The commercial appeared in color. What made this unusual is that it appeared in color even on black-and-white TV sets.
The commercial used a technology developed by the Color-Tel Corp., and patented by James Butterfield, that used pulses of light to trick the brain into thinking that it was seeing color. Butterfield described this as "subjective color".
The company had informed the media before the broadcast, but most people didn't know it was going to happen, and so they thought they were going nuts when they suddenly saw flashes of color on their black-and-white sets.
Detroit Free Press - Sep 14, 1967
The technology had some limitations. It could only be used for still images. Also, the colors were muted and flickered a lot. But the really big problem was that the technology emerged just as color TVs were becoming popular. So it was a clever gimmick that no longer had much practical purpose.
This NPR feature describes how Mission Control had a tradition of waking up orbiting astronauts with music. But as you can see in the second piece, the playlist was even more extensive at one time.
In 1966, Benson & Hedges introduced the "100" — an extralong, 100-millimeter cigarette. Their tongue-in-cheek commercials focused on the supposed disadvantages of such a long cigarette.
Not to be outdone, the makers of Chesterfields responded by introducing the "101", which was 101 millimeters long. As they put it, it was a "silly millimeter longer."
As far as I know, no one ever introduced a "102" cigarette.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.