Category:
1960s

Follies of the Madmen #477



Our cigarettes are enjoyed by problematical outcasts and outsiders.

Source of ad.

Posted By: Paul - Mon May 25, 2020 - Comments (3)
Category: Business, Advertising, Corporate Mascots, Icons and Spokesbeings, Ethnic Groupings, Stereotypes and Cliches, Tobacco and Smoking, 1960s

Tuberosity Meter

In 1960, Thomas Scoville received a patent for a device for measuring tuberosity. He explained that the purpose of measuring tuberosity was to improve the fit of chairs:

the chief object of the present invention is to provide a novel apparatus which will provide a visual and instantaneous indication when a chair under test is properly dimensioned to fit any given person.



Even after looking up the meaning of the word 'tuberosity' in the dictionary, it took me a while to figure out what exactly Scoville's device was measuring, and what it possibly had to do with chairs. Because the dictionary simply defined tuberosity as a 'rounded swelling.' Some more googling revealed that Scoville must have been referring to the Ischial tuberosity, or 'sitting bone'. As defined by wikipedia, this is:

a large swelling posteriorly on the superior ramus of the ischium. It marks the lateral boundary of the pelvic outlet. When sitting, the weight is frequently placed upon the ischial tuberosity. The gluteus maximus provides cover in the upright posture, but leaves it free in the seated position. The distance between a cyclist's ischial tuberosities is one of the factors in the choice of a bicycle saddle.

Posted By: Alex - Sun May 24, 2020 - Comments (1)
Category: Body, Furniture, Inventions, Patents, 1960s

Safety Kisses

Throughout the 20th century, it seemed to be widely assumed that the mood of the husband was determined by the behavior of his wife at home. So, concluded the District of Columbia's traffic safety office in 1963, if a man was in a 'disgruntled disposition' and consequently got into a traffic accident, it must have been the fault of his wife who didn't cheer him up adequately when he left home with a goodbye kiss "as though she meant it."

See also: Whose fault is it when your husband is cross at breakfast?

Minneapolis Star - Nov 12, 1963

Posted By: Alex - Wed May 20, 2020 - Comments (2)
Category: Highways, Roads, Streets and Traffic, Gender, Husbands, Wives, 1960s

Perfume-O-Books

In 1960, Monarch Books announced the launch of Perfume-o-Books. These were books infused with perfume.

They had plans to use a saddle-leather scent for westerns, floral odors for flower-arrangement books, and food scents for cookbooks.

All of which seemed logical. However, they decided to launch the line with three movie tie-in titles: "The Enemy General," by Dan Pepper, "The Stranglers of Bombay," by Stuart James, and "The Brides of Dracula," by Dean Owen. These three titles were each infused with a "Chanel 5 type perfume."

They seem like very odd titles to have been perfumed. And evidently the perfume didn't appreciably help sales, because no more perfume-o-book titles were ever printed.



Richmond Times Dispatch - Apr 17, 1960

Posted By: Alex - Mon May 18, 2020 - Comments (3)
Category: Books, 1960s, Perfume and Cologne and Other Scents

Debbie Drake, fitness pioneer

Debbie Drake was the first woman to have a daily exercise show on TV. The show's intended audience was housewives, but as the Physical Culture Study blog notes, it was more popular with men:

Debbie Drake’s The Debbie Drake Show went national in 1961 and warned female viewers about the consequences of an unhappy marriage if they did not take care of their bodies. Drake’s media outreach included a newspaper column titled “Date with Debbie,” exercise albums and books, and a Barbie-like doll sold by Sears in the early 60s. Alluring and wearing a tight-fitting leotard that emphasized her incredible figure, Drake was reported as being more distracting than encouraging as a fitness instructor. No doubt this was aided by the fact that many stations broadcast her show at off hours, guaranteeing larger numbers of male viewers who appreciated her sexual appeal.



Posted By: Alex - Mon May 11, 2020 - Comments (5)
Category: Exercise and Fitness, 1960s

Instant Bananas



Scott Bruce and Bill Crawford offer some context in their book Cerealizing America: The Unsweetened Story of American Breakfast Cereal:

[In 1964], Kellogg signed Jimmy Durante to launch Corn Flakes and Instant Bananas with an update of one of his standard songs. Seated at the piano, the old vaudevillian belted out, "Yes, we now have bananas…" Sales were brisk for a few months, then dropped like a rock, as store owners like I.J. Salkin complained that the product tasted like "cardboard discs in a box." Burnett commercial director Rudy Behlmer agreed. "Those little banana wafers looked like holy communion wafers. When you put milk on them, they started to look dark and mushy."

In 1966, Kellogg pulled the plug on Corn Flakes and Instant Bananas. "We tested the market carefully, we tried, we failed, and we're getting out of the market," Kellogg's Ken Englert told Consumer Advertising magazine. Without informing the star of their decision, Kellogg decided to move Durante over from Instant Bananas to Kellogg's main line, Corn Flakes. "Everything was kept quiet until Carl Hixon [a Burnett writer] and myself went to New York to shoot him in a couple of commercials for Kellogg's Corn Flakes," recalled commercial director Rudy Behlmer. "Suddenly he looks at the [story] boards and he says, 'Where are da bananas?' and we said, 'Well, Jimmy… this is without bananas,' and he said, 'No bananas, no Durante.'"


Wisconsin State Journal - Mar 24, 1965

Posted By: Alex - Thu May 07, 2020 - Comments (3)
Category: Cereal, 1960s, Bananas

Maurice Williams and the Zodiacs, “High Blood Pressure”



Medical intervention is definitely required for this singer and his gyno-pathic disease.

Posted By: Paul - Mon May 04, 2020 - Comments (0)
Category: Music, 1960s, Disease

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