Category:
1960s

The Wrist Twist Steering Wheel

March 1965: The Lincoln-Mercury division of Ford Motor Co. began testing the "wrist twist" steering wheel at dealerships around the country. With this "no-wheel steering wheel," the driver controlled the car by means of two rotating plastic rings, five-inches in diameter. The rings turned simultaneously and could be turned with one or both hands.

As the video below explains, the benefit of the "wrist twist" was that you could more easily rest your arms on armrests while driving.

I guess the drawback was that you got carpal tunnel syndrome in your wrists by constantly having to twist them around.

More info: Popular Science - Apr 1965



Posted By: Alex - Tue Oct 06, 2015 - Comments (21)
Category: Inventions, 1960s, Cars

Follies of the Madmen #261

Posted By: Paul - Tue Oct 06, 2015 - Comments (3)
Category: Business, Advertising, Products, Food, 1960s, Cars

Fine Art on Billboards

1963: In response to polls indicating that a majority of the public disliked billboards along highways and were in favor of banning them, the O'Mealia Outdoor Advertising Corp. began displaying fine art masterpieces on a handful of its billboards throughout New Jersey. The idea was to show that billboards could be educational and instructive, and that they should be thought of as "the public's art gallery." Among the masterpieces displayed were Da Vinci's Mona Lisa and Gainsborough's Blue Boy.

Cute idea, but it must have been difficult for motorists to fully appreciate a masterpiece as they sped by it at 60 mph. Perhaps those stuck in traffic jams could admire the art.


link: Popular Science - Oct 1965

Posted By: Alex - Thu Sep 24, 2015 - Comments (4)
Category: Art, Museums, 1960s

Follies of the Madmen #260

image

Is the falling-down part of skiing really what the resort wants to highlight?

From the Daily Illini for December 19, 1967.

Posted By: Paul - Tue Sep 15, 2015 - Comments (4)
Category: Regionalism, Screwups, Sports, Advertising, 1960s

Rent Boys of Central Park

1963 was a more innocent time, when the idea of young boys renting themselves out to strangers in Central Park wasn't anything to be concerned about.

Newsweek - Sep 2, 1963

Posted By: Alex - Mon Sep 14, 2015 - Comments (4)
Category: Children, 1960s

Bob Harrington, the Chaplain of Bourbon Street

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The animated mouth of Jesus, who speaks with a robot voice, is tops!

As for Bob Harrington himself, am I cynical for imagining that hanging out with the hookers and party-animals of Bourbon Street was more fun than ministering to Jim and Jane Normal in the suburbs?

Posted By: Paul - Mon Sep 14, 2015 - Comments (2)
Category: Regionalism, Religion, 1960s

Flower People





Imagine the courage of that Rev, to actually speak with "members of the cult." He should have gone undercover, with a "hippy wig" makeover, as in the second video.

Posted By: Paul - Sun Sep 13, 2015 - Comments (5)
Category: Bohemians, Beatniks, Hippies and Slackers, 1960s, Hair and Hairstyling

Climate Change Coke



As our poor abused planet whipsaws between extreme cold and extreme heat on a minute-to-minute schedule, only Coke can help soothe our pain. The "melting glacier" allegory at the end is effective, albeit unsubtle.

Posted By: Paul - Wed Sep 09, 2015 - Comments (4)
Category: Business, Advertising, Products, Nature, Soda, Pop, Soft Drinks and other Non-Alcoholic Beverages, 1960s

The Continental-2 Stereo Round Jukebox

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One sold for $2800.00 recently on eBay.

Posted By: Paul - Fri Sep 04, 2015 - Comments (1)
Category: Space-age Bachelor Pad & Exotic, 1960s, Yesterday’s Tomorrows

Follies of the Madmen #258



Ideally, shouldn't those four women playing "1-2-3 Redlight!" be dressed as Winter, Spring, Summer and Fall?

And shouldn't a fabric named "Glo-Weave" have some shine-in-the-dark properties?

Posted By: Paul - Mon Aug 31, 2015 - Comments (5)
Category: Business, Advertising, Products, Fashion, 1960s

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Who We Are
Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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