Category:
1960s

Nun in a miniskirt

November 1969: The fact that Sister Joann Malone of the Order of Loreto was protesting wasn't particularly big news, but the fact that she was wearing a miniskirt as she did so was front-page news.

Sydney Morning Herald - Nov 21, 1969

Decatur Herald - Nov 20, 1969



Her superior, Sister Rose Maureen Sanders, head of the St. Louis province of the Sisters of Loreto, wasn’t too happy about the fashion decision. From a follow-up article:

Sister Rose said she feels that Sister Joanne, from her earnings on speaking engagements, could have paid to purchase a longer skirt.
“I regretted the photo when I saw it in newspapers here and thought her wearing a miniskirt was ridiculous,” said the provincial superior.
“It’s an aberration on her part. Many, many sisters are wearing modern clothes but would not choose a miniskirt. Why do the newspapers print things like that?”

Posted By: Alex - Thu Sep 12, 2019 - Comments (5)
Category: Fashion, Religion, Nuns, 1960s

Follies of the Madmen #443



A toilet seat is never, ever going to resonate with "jewels."

Source.

Posted By: Paul - Tue Sep 10, 2019 - Comments (4)
Category: Business, Advertising, Domestic, Interior Decorating, Body Fluids, Excrement, Flatulence, 1960s

King Vitaman Cereal

Because the Middle Ages were known for healthy eating.



The Wikipedia page.

Posted By: Paul - Thu Sep 05, 2019 - Comments (3)
Category: Food, Royalty, Stereotypes and Cliches, 1960s

Skippy and Hellmann’s

Odd partners in advertising: when Skippy and Hellmann's teamed up in 1963, claiming Together Tremendous!



The recipes for those peanut butter/mayo sandwiches, enlarged:



Update: Astute readers noted that if this was a nationwide ad campaign, then the version of the ad that ran west of the Rockies should have referred to Best Foods mayonnaise, rather than Hellmann's. I checked, and it turns out this was exactly the case. It was an identical ad, but with Best Foods substituted for Hellmann's.

San Francisco Examiner - Oct 13, 1963

Posted By: Alex - Mon Sep 02, 2019 - Comments (6)
Category: Food, 1960s

Follies of the Madmen #442



Those who drink our booze are eccentric tree-climbing idiots.

Source.

Posted By: Paul - Sat Aug 31, 2019 - Comments (2)
Category: Bad Habits, Neuroses and Psychoses, Business, Advertising, 1960s, Alcohol

Midcentury Modern Clocks by Portescap

The current company seems to have gotten out of the clock business, alas.







Posted By: Paul - Sat Aug 10, 2019 - Comments (0)
Category: Design and Designers, Technology, 1960s

The GE Blue Max Radio



Posted By: Paul - Thu Aug 01, 2019 - Comments (3)
Category: Design and Designers, Inventions, Technology, 1960s

The Air-Conditioning Show

In 1966, the art group Art & Language (which, at the time, was Terry Atkinson and Michael Baldwin) debuted the Air-Conditioning Show. This consisted of an air conditioner in an empty room. The only vaguely art-like part of the exhibit (in a conventional sense) was ten sheets of paper pinned to the wall by the door, on which were written line after line of cryptic sentences, such as, "It is obvious that the elements of a given framework (and this includes the constitution of construct contexts) are not at all bound to an eliminative specifying system."

This exhibit is now regarded as a significant moment in the development of modern art. One art historian noted that what made it original was that, "the body of air in a particular gallery space was singled out for art-status." Another says:

Art & Language’s ‘Air Conditioning Show’ (1966-67) was seen as an exploration of our understanding of art institutions and their exhibition spaces; specifically 'the desire to show institutions’ internal mechanisms, here the thermal regulating system for an exhibition space, left empty.’

In a 2012 article in the Independent, Charles Derwent singled it out as, "the moment when the visual arts in Britain were beginning to turn un-visual, when mere visuality was becoming suspect."

The sheets of paper are now preserved at the Tate Museum of Modern Art.



Posted By: Alex - Tue Jul 30, 2019 - Comments (2)
Category: Art, 1960s

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Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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