Category:
1970s

Cheese Whey Wine

cheese whey
source: cheesemaking.com

The cheese-making process produces a lot of whey as a by-product — whey being a watery, yellowish-green liquid. For most of history, cheese makers simply threw out the whey, usually in the nearest river. But eventually the cheese industry began to wonder if there was anything they could do with it to make some extra money.

One possibility was to dehydrate it into a protein powder that could be fed to livestock, or bodybuilders. But in the mid-1970s, researchers at Oregon State University hit upon a potentially more lucrative use: making wine out of whey. They detailed their study in a pamphlet titled “Utilization of Cheese Whey for Wine Production.”

The reason this was possible is because the lactose in whey will ferment, if one uses the right microorganisms. The end result was a whey wine that, according to the researchers, "was acceptable to a great majority of tasters, who preferred it slightly sweet.” Which doesn't sound exactly like a glowing recommendation. Nevertheless, the researchers were enthusiastic about the potential of whey wine:

The U.S. cheese industry is in most urgent need of a development of whey by-product that would not encompass relatively expensive processes for water removal. The fermentation of sugar-fortified whey by selected wine yeast and the production of an acceptable whey wine may represent a “near ideal” solution for the whey disposal and utilization dilemma of the U.S. cheese industry. The production of an acceptable wine by whey fermentation may be the means of transposing a “cost of doing business” into a “profit opportunity.”



It doesn't seem that their dream of raking in the big bucks with whey wine ever panned out. The idea of whey-based alcohol products is still kicking around, however. Various gins and vodkas made from whey can be found, such as Bertha's Revenge Irish Milk Gin or Sheep Whey Gin. But I can't find any wines being made from whey.

There's more info about whey-based spirits at SevenFifty.com, and here's an article about an effort to make whey beer.

Posted By: Alex - Thu Sep 05, 2019 - Comments (1)
Category: Food, Inebriation and Intoxicants, 1970s, Alcohol

Every body needs milk

In 1969, the dairy industry launched an advertising campaign with the slogan, "Every body needs milk."

In Oregon, the marketing team decided to conduct an experiment to find out whether showing more skin on a billboard would attract more attention. To do this, they created two different versions of an image. Both showed an attractive young woman lying down, feeding milk to a kitten. But in one version she was wearing slacks and a long-sleeved blouse. In the other, she was wearing a bikini.

It took me a lot of searching, and I wasn't able to find very good-quality copies, but I believe these are the two different billboard scenes:

Source: Flickr



Minneapolis Star - Feb 20, 1970



So, did one billboard attract more attention than the other? The marketers surveyed 231 teenagers and concluded that there was "no indication that the amount of clothing made any difference in the awareness."

Salem Capital Journal - May 6, 1970



That was their conclusion, but I'm not sure I believe them, because the rest of the marketing campaign focused heavily on bikini-clad models. Two examples below.





They even made it possible to buy the bikini-themed images as a poster and towel. Which suggests the bikini billboards did attract more attention.

Oakland Tribune - May 24, 1970



The Capital Journal - June 3, 1970

Posted By: Alex - Thu Aug 22, 2019 - Comments (4)
Category: Advertising, 1970s, Billboards

Youngster got high on hamburgers

A strange affliction to suffer from.

The Alexandria Town Talk - Jan 14, 1976

Posted By: Alex - Mon Aug 12, 2019 - Comments (2)
Category: Food, Health, 1970s

Water Walk Cancelled

The laws of physics weren't going to stop him, but a bullet in the leg did.

Failed attempts to walk on water definitely are a recurring theme in weird news. See also: When Yogi Rao failed to walk on water

The Shreveport Times - May 22, 1972


Posted By: Alex - Wed Aug 07, 2019 - Comments (0)
Category: Frauds, Cons and Scams, Religion, 1970s

Underwater Escape Toddler

1972: By the age of two, Annie Laurie Alexander had mastered the art of escaping from ropes binding her hands and feet, while underwater.

I suspect that letting a two-year-old do this nowadays might earn the parents a visit from protective services.

Source: Life magazine (Jan 21, 1972)







Posted By: Alex - Tue Aug 06, 2019 - Comments (0)
Category: Swimming, Snorkeling, and Diving, Babies and Toddlers, 1970s

Unauthorized Dwellings 10

Squatting AND pirate radio! A winning combo!



Source (where the text is bigger).

Posted By: Paul - Mon Jul 29, 2019 - Comments (1)
Category: Radio, Unauthorized Dwellings, Bohemians, Beatniks, Hippies and Slackers, 1970s, United Kingdom

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