Harrington's Ministry ended in 1977 at the height of his popularity, the result of an extramarital affair. He divorced his first wife and was married the second time to Zonnya, then the Executive Vice-president of his organization. The new couple moved to Clearwater, Florida, where Harrington became a successful motivational speaker for automobile dealers, multilevel marketing and real estate in the 1980s and 1990s. This marriage did not last, and in addition to the divorce he suffered bankruptcy.

"Instead of arriving by staff car, or even helicopter, his favourite manner of inspecting a unit was to drop by parachute, arm at the salute, as he touched down."

However, this nearly ended in disaster recently when Bigeard, nearing 60, was inadvertently dropped into a shark infested sea while visiting troops in Madagascar. He broke an arm and was saved only when his faithful staff threw themselves into the seas after him.

The ad that really got [Emanuele] Pirella noticed was for a brand called Jesus Jeans, launched in 1974 by MCT (Maglificio Calzificio Torinese), the company that makes Kappa sportswear today. According to Pirella, the brand was vaguely inspired by the previous year's hit musical Jesus Christ Superstar. Clearly something provocative was needed, so a young photographer named Oliviero Toscani was hired to shoot a young woman wearing the jeans, the zipper open in a manner that indicated she was not wearing any underwear, while casting a coy shadow over the evidence. Pirella's copy read: "Thou shalt not have any jeans but me."



Mixing fashion, sex and religion — in a Catholic country? No wonder Pirella got himself in the papers. The second execution was the line, "Whoever loves me, follows me,", printed over a pert bottom in denim hot-pants. (The bottom, by the way, was that of Toscani's girlfriend at the time.) The Jesus Jeans brand clearly hasn't stood the test of time, but the furore surrounding the campaign did much for Pirella's career.