In a business sense, he was ahead of his time -- too far ahead. The Non-Smokers Inn did well at first, but by 1991 Sanders had to turn the hotel over to new management, which changed the name to the Classic Motor Inn, and allowed 22 of the 135 rooms to welcome smokers.

It wasn't that the world had turned its back on his idea -- it was that the world had embraced it too thoroughly. Major hotels had started putting in nonsmoking floors, and advertising the fact; people who didn't smoke suddenly had no trouble finding a clean, fresh-smelling room. The Non-Smokers Inn, struggling for business, had to become something else and let smokers in, because the nonsmokers no longer had to look so hard for what they desired.

The first part will be Yaa-Hoo!—for three hours, people simply laugh for no reason at all. And whenever their laughter starts dying they again say, "Yaa-Hoo!" and it will come back. Digging for three hours you will be surprised how many layers of dust have gathered upon your being. It will cut them like a sword, in one blow. For seven days continuously, three hours every day... you cannot conceive how much transformation can come to your being.

And then the second part is "Yaa-boo." The first part removes everything that hinders your laughter—all the inhibitions of past humanity, all the repressions. It cuts them away. It brings a new space within you, but still you have to go a few steps more to reach the temple of your being, because you have suppressed so much sadness, so much despair, so much anxiety, so many tears—they are all there, covering you can destroying your beauty, your grace, your joy.