In 1990, R.J. Reynolds test marketed a new brand of cigarette named "Dakota." But the brand immediately generated controversy when internal company documents leaked to the Washington Post revealed that the cigarettes were narrowly targeted at a demographic described as "virile females."
What exactly is a "virile female"? It was apparently "a woman with no education beyond high school, whose favorite television roles are Roseanne and 'evening soap opera (bitches)' and whose chief aspiration is 'to get married in her early 20s' and spend her free time 'with her boyfriend doing whatever he is doing.'"
The phrase "virile female" attracted a lot of interest. Many people wondered if it was acceptable English. Language columnist William Safire weighed in on the issue, asking, "Can you use virile woman without committing an oxymoronic act?" He concluded, yes you can:
Masculine woman is an acceptable phrase, as is effeminate man; what is meant here, however, is different from a female who acts like a male. A virile woman, as I interpret the promotional message, is "a woman who associates herself with activities and images formerly considered of primarily male interest."
He further noted that there was literary precedent for the phrase:
Etymologists will support the use of virile woman because the first appearance of the adjective, in William Caxton's 1490 translation of a French romance based on Virgil's 'Aeneid,' was in the phrase "O the fortytude viryle of wymmen."
However, even though Safire had officially approved the phrase "virile female," the cigarettes themselves didn't perform well in the test marketing, so Reynolds scuttled the brand.
November 1993: As high school football coach Dale Christensen was giving a pep talk to his players in the school cafeteria, hours before a game, a fight broke out between two students and Christensen moved immediately to intercede.
Then shots rang out. Christensen fell to the ground, blood spreading across his shirt. Christensen's son (who was a player on the team) shouted, "My dad's been shot!" Panic erupted, and people started running, seeking cover from the shooter.
But a few seconds later, Christensen jumped back up and announced he was okay. The shooting had been fake — staged as a stunt to motivate the players.
Unfortunately for Christensen, he had a hard time getting anyone to understand why the fake shooting was motivational. He later noted, "people in general outside the football team... do not understand what he was trying to accomplish."
School officials definitely didn't understand. The team lost the game, and a few days later Christensen was forced to resign.
Bettie Phillips' fifteen minutes of fame involved her decision to put earrings on a baby deer. It happened back in 1997 when she found a two-month-old deer stranded by the side of a road and "thought it would be pretty" if it had earrings. So she pierced its ears by hand, pushing the posts of two earrings through its ears.
Police later found the deer in her truck and charged her with animal cruelty.
The charge was eventually suspended, but she had to pay the $250 veterinary bill for treating its infected ears.
Back in 1990, Spy magazine conducted an experiment in "comparative chintziness." Its goal was to find out "Who is America's cheapest zillionaire?" Or, put another way, "how cheap are the rich?"
To determine this they sent various rich people each a check for 13 cents, and then waited to see who would actually cash such a tiny check. Two people did: Donald Trump and the Saudi Arabian businessman Adnan Khashoggi.
And yes, they made sure to send the checks to the home addresses of the rich people, and not to their accountants. So that the recipient would have to do a little bit of work to cash the check.
Michael Stivers had an interesting career. He was a professional wrestler, who used the stage name "Pretty Boy Behning." He was also a police officer for 13 years, but around 1990 he quit that profession to become a hypnotist.
At first, he ran a pretty ordinary hypotism business — using hypnotism to help people lose weight or quit smoking. But around 1991 he discovered a unique way to specialize and differentiate his practice. He became a "breast enlargement hypnotist."
His pr material explained: "The larger-breast style of self-hypnosis relaxes the subject, then allows her to will an increased blood flow into the fatty tissues of the breast, much like that during menstruation or pregnancy. Daily conditioning through self-hypnosis allows what amounts to a permanent enhancement."
But according to a 1991 AP story, some patients had mixed results:
A 58-year-old Tampa woman who wouldn't give her name said her bust measurement grew 3 inches through hypnosis in April, but then shrank 1 ½ inches.
As far as I can tell, Stivers stayed in business until at least 1995.
Back in 1993, Ed Kirko gave up his job as an engineering assistant and became a fashion designer. His fashion idea was that, for a fee, he would blast your clothes with a shotgun. He came up with the idea after seeing an episode of 60 Minutes about ripped jeans selling for $90 and thought he could do that — but better! He offered a "Honeymoon Special," which was a bra, panties, and boxer shorts riddled with bullet holes.
It's like the Fourth of July version of "Grandma got run over by a reindeer."
A 63-year-old grandmother has filed a claim against the city, seeking compensation for injuries she received when a descending skydiver landed on her at a city-sponsored July Fourth celebration...
Lilienthal said the sky diver kicked her in the head, tangled her in parachute lines and dragged her across a field as her family watched, horrified.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.