46 reasons not to use LSD

The "46 reasons" were actually one reason based on flawed science.

A 1967 study had shown that LSD could cause a two-fold increase in chromosomal breaks in cell cultures. But subsequent studies showed that the breaks were a result of the concentrations of the drug being used — and that pretty much ANY substance, in similar concentrations, would cause chromosomal breaks. In fact, there was no evidence that LSD caused significant chromosomal breaks or was a carcinogen.

More info: Science News

March of Dimes - 1968

Posted By: Alex - Sat Oct 12, 2024 - Comments (1)
Category: Drugs, Psychedelic, Science, Advertising, 1960s

Air-Conditioning the Outdoors

House Beautiful - Oct 1966

Posted By: Alex - Fri Oct 11, 2024 - Comments (0)
Category: Advertising, 1960s

Follies of the Madmen #607

Next time a female police officer stops you, ask if she's wearing Eiderlon panties.

Posted By: Paul - Mon Sep 30, 2024 - Comments (1)
Category: Fashion, Underwear, Advertising, 1960s

The League of Honest Coffee Lovers

The Pan-American Coffee Bureau was a marketing organization that represented coffee growers from Central and South America. In 1959, it created and promoted the "League of Honest Coffee Lovers." This was a pseudo-grassroots league of Americans rallying to demand stronger coffee.

Apparently American coffee had been getting weaker and weaker. In 1950 it was common for restaurants to brew 46 cups from a pound of coffee. By 1959, by adding more water, they were getting 64 cups from a pound. The Pan-American Coffee Bureau wanted to stop this trend.

The League of Honest Coffee Lovers was, itself, just a flash in the pan. But the Pan-American Coffee Bureau had a huge influence on American coffee culture. It's credited with creating the term "coffee break" and getting lots of people to take them. It popularized the year-round drinking of iced coffee. And ultimately it did get Americans drinking stronger coffee.

More info: Lens Coffee

Life - Jan 11, 1960

Those who agreed with the goals of the League of Honest Coffee Lovers could send away and get a certificate of membership.

Posted By: Alex - Sat Sep 28, 2024 - Comments (4)
Category: Clubs, Fraternities and Other Self-selecting Organizations, Advertising, Coffee and other Legal Stimulants, 1950s

Fran the Formfit Gal

The premise of corporate mascot Fran is that she traveled the world, wowing people everywhere with her Formfit underwear.

Photoplay - Oct 1955

Look - Sep 20, 1955

Photoplay - Dec 1955

Coronet - May 1955

Posted By: Alex - Tue Sep 24, 2024 - Comments (3)
Category: Advertising, Corporate Mascots, Icons and Spokesbeings, Underwear, 1950s

Follies of the Madmen #606

Insane adult co-opts kids in his cereal scheme.

Posted By: Paul - Mon Sep 23, 2024 - Comments (0)
Category: Advertising, Cereal, Cartoons, 1960s, Mental Health and Insanity

Va-rice-ity

Heavy sexual innuendo to sell rice.

Life - Oct 3, 1969

Life - (L) Mar 13, 1970; (R) June 19, 1970

Posted By: Alex - Thu Sep 19, 2024 - Comments (1)
Category: Food, Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Advertising, 1960s, 1970s

Follies of the Madmen #605

Posted By: Paul - Sun Sep 15, 2024 - Comments (1)
Category: Advertising, Cereal, Infantilism, 1960s

The Second Home

Surprise, honey, we're going to be living in a camper shell!

TV Guide - Jan 10, 1970

Posted By: Alex - Fri Sep 06, 2024 - Comments (2)
Category: Advertising, 1970s, Trucks

Dancing Fools

BULLETIN! Fresh outbreak of the Medieval Dancing Mania!

Posted By: Paul - Sun Sep 01, 2024 - Comments (0)
Category: Oceans and Maritime Pursuits, Advertising, 1970s, Dance