The image is stark: a clinically white sheet, an array of gleaming surgical instruments, and a hand, clad in a glove of thick black rubber. 'Often the only relief from toilet tissue illness,' the slogan reads (managing to suggest that 'toilet tissue illness' is a recognised medical condition). Consumers who managed to get past the photo and slogan without dropping everything and running for the high hills were then subjected to another lecture from the haemorrhoid-fixated Scott ad-men. It's the usual litany: 'Astonishing percentage of rectal cases ... traceable to inferior toilet paper ... protect your family's health ... eliminate a needless risk.' The words are so much prattle — but the image of the black rubber glove lingers in the mind. Following criticism from the American Medical Association, Scott eventually back-tracked on its doom-laden claims — but pledged to undertake trials in order to prove beyond dispute that 'improperly made toilet tissue is a menace to health'.