Category:
Alcohol

Kmarto Wine

In the mid-1980s, K-Mart stores in Gainesville, Florida introduced a K-Mart-branded wine, which they called Kmarto. It cost a mere $1.97, and was available in both a red and white variety.

Very little information remains about Kmarto. For instance, I don't know how long it was sold. Just a few years, I think. As far as I know, it was never sold outside of Gainesville.

I was only able to find one picture of a bottle of the stuff — on, of all places, The Horse Doctor (a veterinarian's blog):



If you happen to still own a bottle of this stuff, I'm sure you could easily sell it for a couple of hundred dollars, because it's definitely a collector's item. As Paul Kirchner has reported in his book Oops!:

Gary Kirkland wrote about Kmarto for the Gainesville sun and received a number of calls from area residents who still treasure their vintage bottles of the stuff. Oddly, it didn't seem to have occurred to any of them to actually drink it—it was kept solely for its shock value. Many feel it broadens the scope of a well-stocked wine rack. One family uses it as the centerpiece for all important family photos—weddings, reunions, birthdays, etc.—to give events that special élan. In another family it has become traditional, whenever an expensive wine is served, to acknowledge that, of course, it cannot compare with the debonair-yet-somehow-impudent Kmarto.

Posted By: Alex - Tue Sep 28, 2021 - Comments (4)
Category: Inebriation and Intoxicants, Alcohol

Buckeye Beer

The revitalized company still exists today, but no mention of reinstating their "mascots," Buck and Billy.

Read the history here.





Posted By: Paul - Fri May 14, 2021 - Comments (1)
Category: Animals, Human Marvels, Regionalism, Advertising, Corporate Mascots, Icons and Spokesbeings, Nineteenth Century, Twentieth Century, Alcohol

A Wake in Hell’s Kitchen

Posted By: Paul - Sat May 08, 2021 - Comments (4)
Category: Death, Movies, Twentieth Century, Alcohol

Liquid Dividends

What else could you do with your inventory on the eve of Prohibition?



Source: Fall River Daily Evening News (Fall River, Massachusetts) 14 Jan 1920, Wed Page 7

Posted By: Paul - Sun Apr 04, 2021 - Comments (0)
Category: Censorship, Bluenoses, Taboos, Prohibitions and Other Cultural No-No’s, Freebies, Come-ons and Loss Leaders, 1920s, Alcohol

Bock Beer Ads

The fact that Bock Beer allowed in the German language for a pun with "goat" (bock) meant that the drink had a handy visual icon as symbol. But since goats had an alliance with Pan and Satan, many of these ads seem in my eyes to have lewd and devilish connotations. Also fitting for drunkenness, I guess.

See more ads here.







Posted By: Paul - Fri Apr 02, 2021 - Comments (1)
Category: Gods, Religion, Advertising, Europe, Nineteenth Century, Alcohol

American Airlines Wine Club

Fans of mile-high drinking can now get a taste of the same experience at home thanks to the new American Airlines Wine Club. For $99 a month, members get three bottles of some of the wines served inflight shipped to them each month.

I'm sure it's good wine. For $33 a bottle, it better be. But it seems to me like a weird extension of the American Airlines' brand. Although as an economy flyer I associate air travel with misery and discomfort. Perhaps if I flew first-class I'd feel differently.



via Retail Therapy

Posted By: Alex - Thu Jan 28, 2021 - Comments (5)
Category: Clubs, Fraternities and Other Self-selecting Organizations, Inebriation and Intoxicants, Air Travel and Airlines, Alcohol

Mary & Gretel

Motto: existence is short and capricious, leavened only by booze.

Posted By: Paul - Wed Dec 16, 2020 - Comments (1)
Category: Animals, Games, Fantasy, Stop-motion Animation, 1910s, Alcohol

Follies of the Madmen #486

Just a sample of the horrors you'll see after you drink enough of our booze.



Source.

Posted By: Paul - Fri Sep 04, 2020 - Comments (2)
Category: Animals, Business, Advertising, Corporate Mascots, Icons and Spokesbeings, Delusions, Fantasies and Other Tricks of the Imagination, Horror, 1950s, Alcohol

Lobster Lovers Beer

I spotted this beer while visiting an international food market in my neighborhood and was intrigued both by the name and by the image of a woman with a giant lobster on her back.

Further research reveals that it's a Lithuanian beer, and it receives pretty bad reviews on beeradvocate.com, such as the following:

The taste is of sweet grain. The 9.5% abv shows. It tastes like a mediocre cheap malt liquor (at best).

Somewhat creamy despite noticeable alcohol and rather unpleasant character,

I don't see any connection to lobster. Whatever.,,,

Posted By: Alex - Tue Aug 25, 2020 - Comments (11)
Category: Inebriation and Intoxicants, Alcohol

Cherry Berry Wine

Biblical revisionism regarding the influence of alcohol on historical events.

Posted By: Paul - Mon Aug 24, 2020 - Comments (0)
Category: Music, Religion, 1960s, Alcohol

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Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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