Posted By: Paul - Fri Dec 08, 2017 -
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Category: Art, Avant Garde, 1920s
Posted By: Paul - Tue Nov 14, 2017 -
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Category: Animals, Art, Avant Garde, Pop Art, Surrealism, 1960s, Motorcycles
Posted By: Paul - Mon Nov 13, 2017 -
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Category: Art, Avant Garde, Russia
Posted By: Paul - Sun Aug 20, 2017 -
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Category: Art, Avant Garde, Fictional Monsters, Cacophony, Dissonance, White Noise and Other Sonic Assaults
Posted By: Paul - Sun Jul 30, 2017 -
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Category: Art, Avant Garde, Cartoons, 1970s
In November 1968, the Manhattan restaurant chain Schrafft’s hired Andy Warhol to create a television commercial, hoping to make itself look more hip and relevant. Warhol created a one minute long commercial, promoting Schrafft’s new “Underground Sundae,” which Schrafft’s described as, "Yummy Schrafft's vanilla ice cream in two groovy heaps, with three ounces of mind-blowing chocolate sauce undulating within a mountain of pure whipped cream topped with a pulsating maraschino cherry served in a bowl as big as a boat."
Time magazine described the commercial as follows: "Onto the screen flashes a shiny red dot, which turns out to be a maraschino cherry, which turns out to sit atop a chocolate sundae, which turns out to be the focal point for a swirling phantasmagoria of color. All of which, it also turns out, is a 60-second videotape commercial for a venerable Manhattan-based restaurant chain. "The chocolate sundae," proclaims a credit line that rolls diagonally across the TV tube, was "photographed for Schrafft's by Andy Warhol.”
According to Harold H. Brayman: "The screen fills with a magenta blob, which a viewer suddenly realizes is the cherry atop a chocolate sundae. Shimmering first in puce, then fluttering in chartreuse, the colors of the background and the sundae evolve through many colors of the rainbow. Studio noises can be heard. The sundae vibrates to coughs on the soundtrack. 'Andy Warhol for a SCHRAFFT’S?' asks the off-screen voice of a lady. Answers an announcer: 'A little change is good for everybody.'"
And according to Playboy: "His recent widely discussed commercial for Schrafft’s restaurant chain was a long, voluptuous panning shot of a chocolate sundae, with 'all the mistakes TV can make left in,' the artist explained. 'It’s blurry, shady, out of focus.'" Warhol was quite pleased with the results. “‘It's fun,’ he says, ‘and really pretty, really great.’” Apparently, so was Schrafft’s, which claimed, “[W]e haven't got just a commercial. We've acquired a work of art."
Unfortunately, Schrafft’s failed to preserve the commercial, and no known copies exist. Accordingly, on Thanksgiving day 2014, Katrina Dixon & Brian L. Frye recreated Warhol's commercial, to the best of their ability. For the record, the hot fudge is homemade & based on Schrafft's own recipe.
Posted By: Paul - Thu Jun 29, 2017 -
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Category: Food, Advertising, Avant Garde, Bohemians, Beatniks, Hippies and Slackers, 1960s
Posted By: Paul - Wed Jun 14, 2017 -
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Category: Art, Avant Garde, 1910s, Russia
Posted By: Alex - Wed May 03, 2017 -
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Category: Art, Avant Garde
Posted By: Paul - Sat Apr 22, 2017 -
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Category: Art, Avant Garde, 1930s
Posted By: Paul - Fri Mar 17, 2017 -
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Category: Art, Avant Garde
Who We Are |
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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1. Contact Us |