This 78 rpm record was made by the PAMS (Production, Advertising, Merchandising Service) production company in February 1962 for the Frito-Lay company to promote its Fritos snack food with a dedicated jingle, the “Frito-Twist.” The disc’s white paper label bears the Fritos and PAMS logos on both sides. Side A plays “The Frito Twist,” and Side B contains the instructional “How to Twist.” (In earlier versions of this promotional record, side A featured “Dallas: My Home Town” with “The Frito Twist” on side B.) The music for the “Frito Twist” was written by Euel Box, a Dallas-based composer and arranger best known for his work on the “Benji” movies of the 1970s and 80s, and a music director for the PAMS company. The sound engineer on the recording was Dick McGrew (as noted in the fine print along the edge of the record).The Dallas-based PAMS production company was founded in 1951 by William B. Meeks, Jr., often credited as the creator of the musical station break. In the 1950s-1970s, advertisers looked to music and dedicated jingles to help promote their products. They aimed branded dance fads in particular at teenagers and young adults.
Posted By: Paul - Wed Jan 20, 2021 -
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Category: Business, Advertising, Music, Junk Food, 1960s, Dance
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Category: Art, Avant Garde, Dance, Differently Abled, Handicapped, Challenged, and Otherwise Atypical
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Category: Music, Technology, AI, Robots and Other Automatons, 1960s, Dance
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Category: Religion, 1920s, Dance
Posted By: Paul - Thu Jun 04, 2020 -
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Category: Ambiguity, Uncertainty and Deliberate Obscurity, Celebrities, Music, Photography and Photographers, 1970s, Dance
Posted By: Paul - Sun Apr 19, 2020 -
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Category: Fashion, Music, 1970s, Dance
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Category: Art, Avant Garde, 1910s, Dance, Body Painting
Posted By: Paul - Wed Jan 22, 2020 -
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Category: Avant Garde, 1920s, Dance
Posted By: Paul - Sat Dec 07, 2019 -
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Category: Accidents, Food, Advertising, Children, 1960s, Dance
Posted By: Paul - Sun Nov 24, 2019 -
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Category: 1920s, Dance, Pain, Self-inflicted and Otherwise
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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1. Contact Us |