Back in the old days, cans were opened by pulling on an aluminum ring, or "pop top," that would come completely off the can. Now these have been replaced by stay-tabs.
Most people threw away the pop-tops, but a few turned them into wearable art. The leader of this movement was Gonzalo Chavez, aka Pop-Top Terp.
From Time magazine (Sep 21, 1970):
In his San Juan workshop, Designer Gonzalo Chavez, 36, a native New Yorker who calls himself Mr. Terp, has been painstakingly assembling pop-top rings into glittering dresses, vests, stoles, belts, miniskirts and maxiskirts—all resembling the mailed armor worn by warriors of the Middle Ages to ward off sword blows. Collecting the rings from rubbish heaps behind San Juan bars, Chavez files down their rough edges and crochets them together with silver thread...
The first pop-top garments were almost as stiff as their medieval counterparts. But Chavez has made them much more supple. "They fit like a second skin," he claims. "As you wear them, they change shape a little and mold themselves to the contours of the body." Rings differ too. Budweiser's rings are light and flexible, Miller High Life's are "soft," and Pepsi's provide a heavier, stiffer garment.
In 1975, Pop-Top Terp published a book,
Pop-Topping, that gave detailed instructions on how to make your own pop-top clothes. But since pop tops have now vanished, it's become a guide to a lost form of art.
You can read it online at archive.org.
In 1968, TWA introduced "foreign accent flights" on its domestic service. Travelers could choose to go on a French, British, Italian, or American-themed flight. The stewardesses were dressed in uniforms inspired by the respective countries. For instance, on the British flights the stewardesses wore an "English serving wench" outfit.
Time - Apr 24, 1968
More info from TWA Museum Guides Blog:
Begun on April 1, 1968, "Foreign Accent Service" was TWA's attempt to leverage its international image to attract passengers to its domestic U.S. flights. Certain longer-haul flights (such as New York - Los Angeles) were themed to create a foreign, cosmopolitan atmosphere. It could have been French, Italian, British or American (an inquisitive young visitor once asked our guide what was "foreign" about the American theme). To "brand" that experience, hostesses were outfitted in one of four appropriately themed uniforms, made from paper (that's right, paper). Hostesses donned the uniform prior to the flight and disposed of it when the flight was over...
These "wear once and dispose" dresses were designed as wrap-arounds, secured with velcro fasteners. Hostesses typically carried a pair of scissors and tape to adjust the length. The promotion was short-lived. Logistical problems involving coordination of the dresses with the flight's theme developed and supply problems meant later uniforms had to be constructed with a lighter-weight paper, which was more prone to tearing. Some senior hostesses were reluctant to wear the dresses, including legendary flight attendant, Ida Staggers. Ms. Staggers, hired in 1936, was not pleased with this promotional role. Despite a large financial outlay for logistics and advertising, the program died quietly, never making it past 1968.
Hollywood Studio Magazine - July 1968
Sports Illustrated - Mar 25, 1968
Part of designer Sinead Gorey's "Phonecore" collection.
More info:
hmd.com
Buy bread in waxed paper and then lounge about with it while wearing a gown designed by
Pauline Trigere.
Life - June 7, 1954
Balenciaga
recently debuted a "towel skirt" that retails for $925. It's been receiving quite a lot of attention.
Ikea spoofed if by coming out with a
"VINARN towel skirt".
A writer for Vogue
tried wearing it on her morning commute. She wrote, "It looked like I’d locked myself out of the house while doing the bins... Only the bins were across town."
In 1944, a newspaper in Gary, Indiana held a beauty contest to select a "Miss Gary Cigaret." The public were encouraged to vote, with each vote costing five cents. All the funds raised would be used to send cigarettes to American soldiers.
Over $15,000 was eventually raised, which was able to buy six million cigarettes (or 300,000 packs).
The contest winner, Irene Kuchta, got to model a bathing suit made of cigarettes.
Vidette-Messenger of Porter County - Sep 22, 1944
Windsor Star - Sep 9, 1944
It's no weirder than many of the outfits displayed at fashion shows nowadays.
Charlotte News - Oct 11, 1961