Category:
Fashion

Instant “Boot-look”

1971 Sears Fall and Winter Catalog

Posted By: Alex - Fri Feb 09, 2024 - Comments (1)
Category: Fashion, 1970s

Lollipop Ladies Lit Up

Des Moines Register - Nov 23, 1969



Daily Mirror - Oct 10, 1969
click to enlarge

Posted By: Alex - Wed Feb 07, 2024 - Comments (0)
Category: Fashion, 1960s

You Are All Alone

Several famous works of science fiction, horror and fantasy play with the solipsistic notion that only certain individuals are "real," while the rest of the world is fake. One of the best such tales is Fritz Leiber's highly recommended "You're All Alone," depicted below.



But it seems weird for an ad campaign to promote such a notion, as Van Heusen shirts did in the late 60's. A critical survey explains:














Posted By: Paul - Thu Feb 01, 2024 - Comments (1)
Category: Fashion, Paranoia, Suspicion, Solipsism, and Non-Player Characters, Advertising, 1960s

Atomic Bomb Survival Jacket

As the designers admitted, it wasn't going to protect anyone against an atomic bomb or radiation. But as a survival jacket it seemed pretty well equipped. Though a backpack full of the same stuff would seem to be more practical.

"Jean Shore displays inside pocket arrangement of survival jacket."
image source: Harry Ransom Center



Muncie Star Press - Jan 15, 1951

Posted By: Alex - Fri Jan 05, 2024 - Comments (2)
Category: Fashion, Atomic Power and Other Nuclear Matters, 1950s

Dior’s “Conspiration” Design

This 1954 number should have been revived for the Covid pandemic.



Posted By: Paul - Sun Dec 10, 2023 - Comments (1)
Category: Fashion, 1950s, Diseases

Dog Collar with Decorative Tie

When you want to bring your dog to the office, he or she must be properly dressed in a business-like manner.

Patent here.



Posted By: Paul - Mon Nov 27, 2023 - Comments (1)
Category: Business, Fashion, Patents, Dogs, 1940s

Project Primrose

As a follow-up to Paul's recent post about the electric clothing of Diana Dew (from 1967)... here's a present-day electric dress recently unveiled by Adobe.

Posted By: Alex - Tue Oct 17, 2023 - Comments (0)
Category: Fashion, Technology, 2020s

The Electric Clothing of Diana Dew

According to Lobenthal, Dew was an electrical engineer who flaunted a different hair color every day and created a miniature battery pack that attached to the belt of a dress to create blinking hearts and stars. “They’re hyperdelic transsensory experiences,” she said of her garments to Time Magazine in 1967, the same year The New Yorker wrote about her. (If your wired mini breaks down, “Please just take it to the nearest radio-TV repair shop,” Dew said.) Lobenthal writes that Dew’s tiny power source was eventually acquired by the U.S. military.


Her Wikipedia page.







Posted By: Paul - Sat Oct 14, 2023 - Comments (1)
Category: Fashion, Technology, 1960s

Twiggy Lookalike Contest

Searching the historical record for 1967 reveals numerous Twiggy Lookalike contests scattered around the USA and elsewhere. Here's the best one, at least photo-wise.

Posted By: Paul - Thu Oct 05, 2023 - Comments (3)
Category: Awards, Prizes, Competitions and Contests, Beauty, Ugliness and Other Aesthetic Issues, Celebrities, Fashion, 1960s

Jesus Jeans

Info from Adland: A global history of advertising (2007) by Mark Tungate.

The ad that really got [Emanuele] Pirella noticed was for a brand called Jesus Jeans, launched in 1974 by MCT (Maglificio Calzificio Torinese), the company that makes Kappa sportswear today. According to Pirella, the brand was vaguely inspired by the previous year's hit musical Jesus Christ Superstar. Clearly something provocative was needed, so a young photographer named Oliviero Toscani was hired to shoot a young woman wearing the jeans, the zipper open in a manner that indicated she was not wearing any underwear, while casting a coy shadow over the evidence. Pirella's copy read: "Thou shalt not have any jeans but me."



Mixing fashion, sex and religion — in a Catholic country? No wonder Pirella got himself in the papers. The second execution was the line, "Whoever loves me, follows me,", printed over a pert bottom in denim hot-pants. (The bottom, by the way, was that of Toscani's girlfriend at the time.) The Jesus Jeans brand clearly hasn't stood the test of time, but the furore surrounding the campaign did much for Pirella's career.




Posted By: Alex - Wed Oct 04, 2023 - Comments (1)
Category: Fashion, Denim, Advertising, 1970s

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Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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