Category:
Fashion

SWEAT-T

In 1980, Danya Padilla of Montclair, New Jersey came out with the "SWEAT-T." It was a grey t-shirt with artificial sweat marks under the arms and down the front and back, designed for people who hated exercise but wanted to look like jocks anyway.

I haven't been able to find any pictures of an actual SWEAT-T, but the picture below is what I imagine it must have looked like.

Shrewsbury Sunday Register - July 6, 1980



Posted By: Alex - Mon Feb 12, 2018 - Comments (3)
Category: Fashion, 1980s

Men’s Fashion Week

Men's fashion week just wrapped up in Paris. Some of the new looks that fashionable men will soon be sporting are below. Check out the full gallery at the Houston Chronicle.







Posted By: Alex - Mon Jan 22, 2018 - Comments (9)
Category: Fashion

Stars ‘n Stripes Girdle

Introduced in 1965 by the Treo Company, and promptly withdrawn from the market on account of complaints by the Daughters of the American Revolution.

In a letter to the Treo Company, Inc., a ranking DAR official called the girdle... a "shocking caricature" of the American flag.
"Patriotism should be encouraged by proper respect to the Stars and Stripes, the symbol of this great country and the many opportunities enjoyed here," Mrs. W. Carl Crittenden, national chairman of the DAR's Flag of the United States of America Committee, wrote.
"I believe that all patriotic citizens will agree with me that it is deplorable to downgrade our flag in this fashion."



Allentown Morning Call - Aug 26, 1965



Hazleton Standard-Speaker - Aug 27, 1965

Posted By: Alex - Fri Jan 19, 2018 - Comments (4)
Category: Fashion, Patriotism, Flags, 1960s

Buttless Jeans

The new look in jeans from UK fashion brand The Ragged Priest. Cost: $125. Underwear not included.

More info: Yahoo! Lifestyle



Posted By: Alex - Sat Jan 13, 2018 - Comments (2)
Category: Fashion, Denim

Shed Defender

AKA leotards for dogs. Available at sheddefender.com.

The patent pending Shed Defender is intended to be worn in the house, car, or anywhere you don’t want dog hair, dirt, dander, and allergens. Made from premium eco-friendly fabric that is lightweight and breathable to ensure the dog stays safe, cool and comfortable. Four-way stretch fabric allows the dog to move freely.


Posted By: Alex - Tue Jan 09, 2018 - Comments (3)
Category: Fashion, Patents, Dogs

Dry-Cleaning-Bag Dress

Designed by Jeremy Scott for Moschino. Originally sold as a “cape sheer overlay dress” for $735. Now listed as out of stock.




Posted By: Alex - Sun Dec 31, 2017 - Comments (0)
Category: Fashion

Wearable Furniture

It needs a lampshade-hat to round out the look.





via incrediblethings.com

Posted By: Alex - Mon Dec 11, 2017 - Comments (0)
Category: Fashion

Atomic Protection Fashion

"how the housewife of the future might do her shopping during danger of atomic attack. The ensemble consists of a hood and goggles for protection against atomic flashes, a cloak and a gas mask to protect the lungs from atomic dust."

Because not even the threat of nuclear war is going to stop the weekly shop!

Akron Beacon Journal - May 7, 1957

Posted By: Alex - Thu Dec 07, 2017 - Comments (6)
Category: Fashion, Atomic Power and Other Nuclear Matters, 1950s

Follies of the Madmen #339

Posted By: Paul - Wed Dec 06, 2017 - Comments (0)
Category: Business, Advertising, Products, Fashion, 1960s

Singed Fashion

"Inspired by a conflagration in his own showroom, designer Marcos Egas offers shirts with singed collars, pockets and cuffs."

If life deals you lemons, sell lemonade. Or, if your showroom burns down, sell burnt clothes.

Pensacola News-Journal - June 5, 1994

Posted By: Alex - Sat Dec 02, 2017 - Comments (2)
Category: Fashion, 1990s

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Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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