High meat is the flesh of any animal that has been allowed to decompose. [Steve] Torma keeps his portions sealed for up to several weeks before ingesting them, airing them out every few days. (Like the bacteria in sauerkraut, those which cause botulism are anaerobic; fermentation destroys them, but they sometimes survive in sealed meats—botulus, in Latin, means sausage.) Vonderplanitz says that he got high meat and its name from the Eskimos, who savor rotten caribou and seal. A regular serving of decayed heart or liver can have a “tremendous Viagra effect” on the elderly, Vonderplanitz told me recently. The first few bites, though, can be rough going. “I still have some resistance to it,” Torma admitted. “But the health benefits! I’m fifty-two now. I started this when I was forty-two, and I feel like I’m in my twenties.”

Primal eating has its detractors: The Times of London recently dubbed it “the silliest diet ever.” Most of us find whole vegetables perfectly digestible. The notion that parasites and viruses are good for us would be news to most doctors. And even Vonderplanitz and his followers admit that high meat sometimes leaves them ill and explosively incontinent. They call it detoxification.

Why did we [initially] focus on the male market? As consumers, we had spent years wondering why dairy companies were purposefully and squarely catering to women, while overlooking the other half of the population. Research showed that dairy products were an ideal, healthy source of protein that could be a filling and high-octane component of the male diet, but there weren’t any offerings that were encouraging men to fuel up on healthy dairy products rather than highly processed snack foods and synthetic protein powders...

The massive positive response from active women and men alike pushed the brand to fully evolve to an active lifestyles brand in late 2013. It was clear that Powerful had struck a chord with active people across the world, even being named “Best Yogurt” at the 2013 World Dairy Congress in Switzerland.

The National Library of Australia has this publication [Be Bold with Bananas] dated at 1972, although other sources are less certain of the date. This book, distributed in Australia by the Banana Growers Association, is a collector’s item. It’s best known for the infamous Banana Candle recipe – essentially a banana inserted vertically in a pineapple ring, drizzled with mayonnaise and topped with a slice of cherry.