Category:
Gender
Remember his "household helplessness."
See the recent post
"How to live without a woman" for another example from the 1930s of male household helplessness (aka
strategic incompetence).
Marysville Advocate - Aug 6, 1936
Alexander Wright's 1937 book,
How To Live Without A Woman, was a celebration of bachelorhood. But it seems that Wright's strategy for life without a woman was to get his female friends to feel sorry for him and do his housework for him.
A woman friend will help you dispose of your useless accumulations. "They have not the slightest regard for the accumulations of others," Author Wright warns.
Mr Wright maintains with a little judicious flattery any woman will help solve a bachelor's housekeeping problems.
Doesn't really seem like he was living without a woman if he was still getting women to do all his work. And you have to wonder how long he managed to keep any female friends before they figured out what was going on.
Pittsburgh Press - Sep 18, 1938
Surprise, Honey! Now get to work.
1937 - via Science History Institute
Specifically, he wanted to be transferred to a woman's prison so that he could "be fruitful and multiply and replenish the earth."
He must have figured it didn't hurt to ask.
Miami News - Nov 10, 1971
If Aristophanes's
Lysistrata was rewritten to be set in Memphis during the 1930s, it could be about all the young women banding together to refuse to date any boys who drove faster than the speed limit.
Pretty Mary Agnes Peeples, 19, is taking an active part in the campaign to make Memphis, Tenn., the safest city in 1939. Mary is wearing a "30" button which means she promises to observe the 30-mile speed limit and will refuse to date boys who violate the speed laws.
Pittsburgh Press - Feb 26, 1939
A better quality picture of Mary Agnes:
These Mr. Leggs ads offer a window onto the twisted male psyche of the 1960s. They ran in newspapers and magazines (
Esquire) from 1963 to 1965.
"Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks."
"It took him years of practice and dozens of bruised, outraged ladies, but he's perfected it. She's under his spell."
"Get all knotted up when she floats by? Relax."
"There they were at the snack bar... this one and her sister Eileen (roughly 38-20-38). He smiles; she smiles. He spoke; she responded eagerly. Asked him to watch the kid for a few minutes. That was two hours ago."
"Why torture yourself? Be flexible!"
"Our hero's had a hard day. He had to set up the hammock. And he had to crawl into it. Exhausting. Now he's ready to collect his reward."
"Even Cora the Cobra can't resist getting next to the man in a pair... proving that at times they're downright dangerous to wear. For other species of Cora's sex (like girls) are also apt to over-react to Slats' virile appeal."
1955: Chrysler introduced the Dodge La Femme, a two-door, pink-and-white sedan "for the discriminating modern woman".
source: DodgeLaFemme.com
In an attempt to make the car irresistible to women, Dodge also threw in a pink leather handbag that contained "cigarette lighter and case, compact, lipstick and other feminine items covered in matching pink leather." Plus, "a vinyl raincoat and stylish sou'wester hat, printed in the same pink shade and pattern as the Jacquard upholstery." And a matching pink umbrella!
But even with all this, the car failed to appeal to consumers. However, because fewer than 2500 of them were ever made, the car is now sought after by collectors.
More info:
wikipedia
St. Louis Post-Dispatch - Apr 10, 1955
Otherwise known as "Santa Claus's Mistake."
Davenport Quad-City Times - June 14, 1959