By the 1960s, this attitude had become entrenched in police administration and law enforcement literature. Police Juvenile Enforcement declared that while a policewoman could be an asset, "a female officer is not a necessity."
Some even went so far as to suggest that male officers could simply dress as women for undercover work. In 1962, eight male officers did just that in order to trap muggers and rapists in New York City. "We want our men to look like housewives, not like Hollywood stars," explained Inspector Michael Codd, head of the tctical force. Twenty-seven-year-old patrolman Victor Ortiz wore white sandals, orange tapered pants, and a beige padded sweater on top of a bright print blouse. On hand to help the officers get ready were two policewomen, Caryl Collins and Dolores Munroe. The women stood by in their official uniforms as the men posed for the TV and newspaper cameras. Why teaching men to wear heels and put on lipstick was deemed more useful than simply deploying policewomen seems a question the reporters never asked. It's true that decoys did get attacked as part of these operations (that was the point), but all officers worked in teams with detectives standing by to apprehend suspects. In this instance, two of the disguised policemen had their purses snatched in Central Park and seven people were arrested in the overnight anti-mugging operation.

Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and faith in herself, Aurosa is set to redefine the perception of beer.

Bond reached the status of "popular hero" in the mid-1960s, bringing an explosion of press coverage and Bond-themed merchandise and advertising. Colgate-Palmolive launched the 007 line of men's toiletries, with a misogynistic slogan that called forth the linkage of seduction and masculine power in the Bond narratives: "007 gives any man the license to kill... women." During this period, sales of Fleming's Bond novels peaked, and several other Bond-inspired playboy-spy-adventure films appeared.