Kent widely touted its "famous micronite filter" and promised consumers the "greatest health protection in history". Sales of Kent skyrocketed, and it has been estimated that in Kent's first four years on the market, Lorillard sold some 13 billion Kent cigarettes. From March 1952 until at least May 1956, however, the Micronite filter in Kent cigarettes contained compressed carcinogenic blue asbestos within the crimped crepe paper. It has been suspected that many cases of mesothelioma have been caused specifically by smoking the original Kent cigarettes.

The use of chlorine gas to cure the common cold was suggested by observations that men who worked in chlorine plants to manufacture the noxious gas during the war were remarkably free of colds and flu. The same was true of soldiers on the front lines exposed to the pungent, biting fumes of chlorine, compared with those in the rear. A hundred years earlier, physicians had noted that people who worked and lived in the vicinity of bleaching establishments had fewer respiratory infections than others.

Chlorine was thought to act as a kind of thorn-in-the-flesh therapy. Vedder (dubbed "the chemical warrior" by Time magazine) proposed that "the irritant action of chlorine stimulates the flow of secretion and cleanses the mucous surfaces," resulting in "productive coughing and blowing of the nose." Through its oxidizing action, the gas was also thought to rid the body of toxins and fuel the activity of white blood cells useful in the attack against offending microbes.

Practically overnight, chlorine therapy became a popular treatment for victims of colds, bronchitis, and whooping cough... For the general public, there was Chlorine Respirine, 50 treatments for $0.50 in a handy collapsible tube, each dose purported to "knock a cold in three hours."

A child's life is a fight! Danger Days are always ahead. Danger Days — the days when little lives hang in the balance — may come next year, next month, or perhaps — tomorrow. Your children must meet these Danger Days. Are they ready? Will they win?

The application is simplicity itself. You merely apply the ointment to the part you wish reduced, then literally, "wash the fat away" without injury to the most delicate skin.