Lever Brothers, the makers of Rinso, Lifebuoy, and Lux soap, revised its advertising copy over the years to reflect the changing cultural meanings of soap itself... In 1916, Lux was "a wonderful new product" for "laundering fine fabrics:; by the mid-twenties it could also preserve "soft, youthful, lovely feminine hands" and, by the early thirties, prevent "undie odor" as well—"She never omits her Daily Bath, yet she wears underthings a SECOND DAY."

Francis Countway, the president of Lever Brothers and the individual most responsible for the "discovery" of body odors and the "stop smelling" ad pitch, was inspired by Listerine's successful advertising campaign against the previously unknown halitosis. Countway and his associates admitted, while Lever Brothers' business boomed, that they cared little "about the opinions of softies who think that the Body and Undie Odor copy is disgusting." They were simply doing their job, "bringing cleanliness into a dirty world."

The present invention generally relates to wearing apparel. More specifically, the present invention is drawn to a disposable poncho adapted for wear while bathing or showering...

In institutions such as hospitals, nursing homes, college dormitories, gyms, and the like, the bathing or showering facilities often lack the privacy to which one is accustomed to at home. Thus, becoming unclad to take a shower or a bath can be somewhat of an unpleasant and embarrassing experience. A covering that would preserve one's dignity by minimizing exposure while also insuring a thorough cleansing would certainly be a welcome addition in the marketplace.