Category:
Magazines

The Happy Hour of Aquarius

Are you having trouble getting drunk? Are your mixed drinks not having the proper effect, fast enough, or perhaps engendering too large a hangover? Does your choice of drink preclude picking up the partner you truly desire and deserve at your local bar?

That's because you are not taking astrology into account! Your zodiacal sign is all-important in determining your proper beverage!

Or so we learn from this magazine pamphlet (source unknown, but probably Playboy of a certain vintage).

Read on, after the jump, and you'll learn what cocktail you should be imbibing!

I'm off to have a Stinger!

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Posted By: Paul - Tue Aug 19, 2008 - Comments (17)
Category: Inebriation and Intoxicants, Magazines, New Age, Sexuality, Advertising

Eugênio Hirsch

Discovering traces of a forgotten surrealist/pop artist is always nice and weird. That's why I'm happy to present here some data on Eugênio Hirsch--a name I believe will be little-known to English-speaking art-lovers.

I took the liberty of having Google translate his Spanish Wikipedia entry, and then cleaned up the text a bit.

Eugênio Hirsch (Vienna, 1923 - Rio de Janeiro, September 23 2001) was a visual artist of Austrian origin, considered one of the pioneers of Brazilian graphic design.

Eugênio Hirsch was born in Vienna, Austria in 1923. Given the imminence of World War II his family emigrated in 1938 to Argentina, where Hirsch was highlighted as a graphic artist. During his stay in Argentina, he lived in Buenos Aires where he worked for the Encyclopedia Codex. In 1947 he met Monteiro Lobato, who illustrated texts mentioned in the editorial. He also lived in San Miguel de Tucuman where he worked with Lino Spilimbergo Enea.

In 1955 he emigrated to Brazil. Beginning in 1960 he was hired by the publisher "Civilização Brasileira" and in a short time revolutionized the concept and design of book covers, becoming one of the biggest names in this specialty. In 1960 he won the Jabuti Award (highest distinction in the field Brazilian literary and artistic). He was considered a pioneer of graphic design with decisive influence on subsequent generations. One of his favorite quote was "Uma feita layer is to attack, did not to please" ( "A cap is used to attack, not to please"). In 1965 he traveled to the United States where he collaborated with Playboy magazine and then to Europe, but then returned to his adoptive country, Brazil.

Among his most famous works include the illustration done for the novel Lolita by Vladimir Nabokov. He was also recalled for his eccentric personality.

Eugênio Hirsch died in Rio de Janeiro on September 23, 2001.


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You can see some of his book covers on this Flickr page. But my favorite is this one he did for the novel Flesh by the great Philip Jose Farmer.




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How did I chance upon Hirsch's work? Through this pictorial in Playboy for December 1965. The mildly NSFW totality of the feature is to be found after the jump.





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Posted By: Paul - Sun Aug 10, 2008 - Comments (4)
Category: Art, Pop Art, Surrealism, History, Historical Figure, Literature, Books, Science Fiction, Magazines, Sexuality, Sex Symbols, World, Europe, South America

Follies of the Mad Men #8

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This image comes from the cover of The Saturday Evening Post for March 15, 1965, and is attributed to the artist N. M. Bodecker. It touts the article "Madison Avenue: The Big Invisible Sell."

How many of these famous icons can you identify? My answer-key after the jump!




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Posted By: Paul - Thu Aug 07, 2008 - Comments (10)
Category: Business, Advertising, Products, Magazines, 1960s

Follies of the Mad Men #3

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[This image comes from Playboy for July 1980.]

Let's suppose that you're a magazine named Playboy that encourages its readers to believe they can have lots of sex if they follow the advice of the magazine. Then you create another magazine in your empire called Games. You decide to advertise the latter in the former. And the theme of your ad is that anyone who reads the new magazine will not want sex anymore, even when a nubile young woman is thrusting herself upon the reader.

This is where your head should explode.

Posted By: Paul - Tue Jul 15, 2008 - Comments (6)
Category: Business, Advertising, Games, Magazines, Sexuality, 1980s

Page 5 of 5 pages ‹ First  < 3 4 5




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Who We Are
Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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