In January 1995, Macarthur Wheeler and Clifton Johnson robbed a bank in Swissvale, Pennsylvania. However, they had a plan to avoid detection: they rubbed lemon juice on their faces. Their reasoning was that lemon juice can be used to make invisible ink, so surely it would conceal their faces from surveillance cameras as well. They even tested this hypothesis by taking polaroid pictures of each other smeared with lemon juice, and it seemed to work.
Unfortunately, they showed up just fine on the bank's cameras, and they were identified and arrested several months later when the footage of the robbery was broadcast on a local news show.
This odd crime has an interesting postscript. The psychologists David Dunning and Justin Kruger of Cornell University read about it, and it inspired them to start thinking about the problem of stupidity: this being that stupid people often don’t realize they’re stupid. In fact, they think they’re quite smart, which leads them to do incredibly dumb things. This phenomenon (of dumb people not being able to recognize the limits of their competence) is now known as the Dunning-Kruger Effect. In the journal article in which they introduced the concept, Dunning and Kruger cited the lemon-juice bandits as their inspiration.
To reappraise a prior study of hangover signs and psychosocial factors among a sample of current drinkers, we excluded a subgroup termed Sobers, who report "never" being "tipsy, high or drunk." The non-sober current drinkers then formed the sample for this report (N = 1104). About 23% of this group reported no hangover signs regardless of their intake level or gender, and the rest showed no sex differences for any of 8 hangover signs reported. Using multiple regression, including ethanol, age and weight, it was found that psychosocial variables contributed independently in predicting to hangover for both men and women in this order: (1) guilt about drinking; (2) neuroticism; (3) angry or (4) depressed when high/drunk and (5) negative life events. For men only, ethanol intake was also significant; for women only, being younger and reporting first being high/drunk at a relatively earlier age were also predictors of the Hangover Sign Index (HSI). These multiple predictors accounted for 5-10 times more of the hangover variance than alcohol use alone: for men, R = 0.43, R2 = 19%; and for women, R = 0.46, R2 = 21%. The findings suggest that hangover signs are a function of age, sex, ethanol level and psychosocial factors.
According to a study conducted by Dr. Leo Wollman (and reported in Omni magazine in 1980), one's preference for hot dogs or hamburgers when going out for a quick lunch has a deeper significance:
The study of 3000 persons concludes that hot-dog eaters tend to be outgoing, aggressive, ambitious extroverts while hamburger fanciers are quieter introverted more conservative types. Wollman describes hamburger eaters as a bit on the wimpy side.
"The people who eat hot dogs usually grab it and go," he said. "Hamburger eaters take more time. They're better dressed executive types, used to making decisions—well done, rare, ketchup or mustard."
I like both hot dogs and hamburgers, but if I was pressed for time I'd probably grab a hot dog over a hamburger. However, I don't match Wollman's hot-dog personality type at all. So I wouldn't put much stock in his results. And digging into his bio a bit further, it doesn't seem that he was exactly known for his credibility as a researcher.
Introduced in 1983 by Stimutech. It was a device that could flash subliminal messages on your TV screen as you watched TV. The maker emphasized the ways this could be put to use for self-help (weight-loss, stop smoking, stop drinking, etc.). But they did sell a "Sexual Invitation" program that surreptitiously flashed messages of seduction: "Sex is OK, Let us make love, I am OK, We share sexually, Let us kiss, Let us caress, Let us be naked, We explore bodies, Let us be together.”
A nugget of applied psychology wisdom from the 1960s: How young women could avoid date rape, according to Dr. George W. Crane, a well-known psychologist and newspaper columnist — "Girls, if you can keep your escort talking, you can ward off assault, even by a vicious rapist! So ply him with questions! Keep him talking! Praise some of his good points but always fade out of your part of the dialogue with a question mark!"
Crane's logic was that, "A man cannot engage in gay conversation and meanwhile be sexually passionate! For these are opposing actions!" He offered the H-E-L-P formula as a mnemonic to help women keep the 'gay conversation' going. The idea was that they should quiz a potential assailant about Hobbies, Entertainment, Literature, and Politics, in that order.
His articles consistently emphasized the use of logic in approaching life and solving problems. However, the logic presented in his columns was often unorthodox. As an example, in an article entitled,"Why Men are Superior to Women," Crane offered the argument in support of his thesis, "How many women have you heard about, [sic] who were shepherds?"
Found by psychologist Nicholas Christenfeld. The effect is that if the initials of your name spell out something positive (such as J.O.Y. or G.O.D.) you'll likely live longer than someone whose initials spell out something negative (B.A.D. or A.S.S.).
One's attitude about oneself, and the treatment one receives from others, might be affected, in some small but measurable way, by stigmatic or salutary labeling due to one's name. If names affect attitudes and attitudes affect longevity, then individuals with “positive” initials (e.g., A.C.E., V.I.P.) might live longer than those with “negative” initials (e.g., P.I.G., D.I.E.). Using California death certificates, 1969–1995, we isolated 2287 male decedents with “negative” initials and 1200 with “positive” initials. Males with positive initials live 4.48 years longer (p<0.0001), whereas males with negative initials die 2.80 years younger (p<0.0001) than matched controls. The longevity effects are smaller for females, with an increase of 3.36 years for the positive group (p<0.0001) and no decrease for the negative. Positive initials are associated with shifts away from causes of death with obvious psychological components (such as suicides and accidents), whereas negative initials are associated with shifts toward these causes. However, nearly all disease categories display an increase in longevity for the positive group and a decrease for the negative group. These findings cannot be explained by the effects of death cohort artifacts, gender, race, year of death, socioeconomic status, or parental neglect.
Recent research reveals that dentists can not only smell fear, but that when they do their job performance significantly declines. From New Scientist:
The researchers asked 24 student volunteers to each donate a T-shirt they had worn during a stressful exam, and another worn at a calm lecture. The team doused the T-shirts with a chemical that masks body odour, so that no one could consciously smell it. A separate group of 24 dental students said they couldn’t detect any difference between the two sets of shirts.
Next, examiners graded the dental students as they carried out treatments on mannequins dressed in the donated T-shirts. The students scored significantly worse when the mannequins were wearing T-shirts from stressful contexts. Mistakes included being more likely to damage teeth next to the ones they were working on.
So, if your fear causes your dentist to start making more mistakes, I assume that will only increase your fear, causing your dentist to make even more mistakes, leading to a downward-spiraling cycle of terror.
A lie detector used at the 1932 wedding of Harriet Berger and Vaclav Rund determined that their love was true.
Vaclav and Harriet were still together in 1940, according to the census. So, score one for the lie detector. I haven't been able to trace their marriage any later than that. Though a V.R. Rund of the correct location and birth year died in 1989.
(Some media sources listed the bridegroom's name as Vaclaw Hund, but I think 'Rund' was his correct name, given the census data.)
Pro-tip for non-photogenic people: You'll look better in a group photo than on your own. This is known as the Cheerleader Effect, and it's been scientifically verified. From medicalxpress.com:
In 2003, scientific evidence of the cheerleader effect was published in a paper where across five studies, both males and females were rated more attractive when presented as part of a group photo compared to a solo photo. The authors, Drew Walker and Edward Vul, presented 130 participants with group photographs containing three female faces or three male faces. Each face was then cropped from the photograph and presented individually.
Participants rated the attractiveness of faces presented in a group and individually. Regardless of gender, attractiveness ratings were higher when people were presented in a group compared to presented individually.
However, this does not mean the bigger the group—the more attractive you are. The authors found that group size, whether 4, 9, or 16 individuals, had no effect on attractiveness ratings. Basically, a handful of friends is all you need to take advantage of this effect.
Importantly, studies have shown the cheerleader effect to be reliable. Additional studies published in 2015 and one just this month continue to find a groups' attractiveness is significantly higher than the attractiveness of an individual group member.
Nick Belluso, while running for governor of Georgia in 1978, came up with the idea of hypnotizing the voters to vote for him. So he hired a hypnotist and created a TV ad which went as follows:
Candidate: This is Nick Belluso. In the next ten seconds you will be hit with a tremendously hypnotic force. You may wish to turn away. Without further ado let me introduce to you the hypnogenecist of mass hypnosis, the Reverend James G. Masters. Take us away, James.
Hypnotist: Do not be afraid. I am placing the name of Nick Belluso in your subconscious mind. You will remember this. You will vote on Election Day. You will vote Nick Belluso for governor. You will remember this. You will vote on Election Day. You will vote Nick Belluso for governor.
However, Belluso's scheme was foiled when every TV station but one refused to run the ad, fearing the hypnosis might actually work, which would open them up to potential legal liabilities.
So Belluso lost the election. Though he subsequently became a perennial candidate running for many offices, including President of the United States in 1980.
You can see most of the ad in the clip below.
Also worth noting: Belluso claimed he had been endorsed by "The Force."
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.