The experiments showed that a monarch that has eaten Asclepias humistrata contains enough poison to make approximately eight blue jays vomit; a butterfly reared on Calotropis procera contains 4.8 blue jay emetic units; one that has eaten A. Curassavica, 3.8 units, and one that has eaten Gomphocarpus, .8 unit. In other words, there is a palatibility spectrum, and the most unpalatable butterfly is at least 10 times as emetic as the most palatable one.

One's attitude about oneself, and the treatment one receives from others, might be affected, in some small but measurable way, by stigmatic or salutary labeling due to one's name. If names affect attitudes and attitudes affect longevity, then individuals with “positive” initials (e.g., A.C.E., V.I.P.) might live longer than those with “negative” initials (e.g., P.I.G., D.I.E.). Using California death certificates, 1969–1995, we isolated 2287 male decedents with “negative” initials and 1200 with “positive” initials. Males with positive initials live 4.48 years longer (p<0.0001), whereas males with negative initials die 2.80 years younger (p<0.0001) than matched controls. The longevity effects are smaller for females, with an increase of 3.36 years for the positive group (p<0.0001) and no decrease for the negative. Positive initials are associated with shifts away from causes of death with obvious psychological components (such as suicides and accidents), whereas negative initials are associated with shifts toward these causes. However, nearly all disease categories display an increase in longevity for the positive group and a decrease for the negative group. These findings cannot be explained by the effects of death cohort artifacts, gender, race, year of death, socioeconomic status, or parental neglect.

Sudden temporary chilling of the big toes almost immediately brings about a lowering of the normal body temperature within the nose because, they said, the big toes and the nose are nervous system "reflectors" of one another in their response to external stress. And this nasal temperature-lowering—along with humidity-lowering—"dries up the nostrils," thereby "curing" the cold, they said.