The soles of these shoes are made from recycled chewing gum from the streets of Amsterdam. In the Netherlands 1.5 million kilos of gum ends up on the street every year. Making it the second most common litter after cigarettes. By buying these shoes you contribute to the solution, by wearing them you show your support.
But what happens if people stop dropping their gum on the streets? Will the gumshoe company just go out of business?
Back in 1967, the Haband mail-order company of New Jersey wasn’t selling many of its sandals, until it came up with the idea of advertising them as “captured” Vietcong slipper sandals, claiming they were the “First big style find of the war!”
You had to read the fine print to realize that it was simply the design of the sandals that had been captured. And even so, not really, because they had been selling the same sandals for years.
The company later reported that it was the most successful ad they had ever run, and that the 'captured' sandals sold "like mad."
As far as I can tell, they ran this ad for at least a year.
18-year-old Siddharth Mandala of Hyderabad has developed an "electroshoe" that will allow women to fend off attackers. One kick with the shoe and it'll deliver a powerful electric shock to an assailant. The shoe also automatically recharges itself through energy harvested from the wearer's footsteps.
So far Mandala has only developed a prototype. And unfortunately there doesn't seem to be any footage of the electroshoe in action.
The idea reminds me of the spiked defense shoes from 1955.
Inventor K.O.F. Jacobsen of Seattle, Washington debuted his water-walking shoes in 1934 at a Cincinnati inventors' congress. He later displayed them at several other meet-ups of inventors. But although I've found several photos of models wearing the shoes, I haven't been able to find any photos of someone actually walking on water with them.
In his 1953 book Your Feet Are Killing You, Dr. Simon J. Wikler expounded his theory that just about every medical problem one could imagine (cancer, allergies, tooth decay, etc.) was caused by shoes. His solution was to go barefoot. Ideally all the time.
His theory was summarized in The Quarterly Review of Biology (Dec 1954):
The title of this book is not used as an eye-catching facetious comment about a foot-sore individual. The author, described as a "Doctor of Surgical Chiropody," uses the words in their literal sense. He believes that foot imbalance is responsible for such "degenerative diseases" as cancer, rheumatic fever, chronic fatigue, diseases of the uterus, sexual disturbances, neuroses, essential hypertension, chronic alcoholism, narcotic addiction, allergies, eyestrain, and dental caries. He postulates that proper foot care will do much to eliminate these ailments.
The chain of events leading to the development of these diseases is described as follows. The modern shoe deforms the human foot, causes the muscles to shrivel, and leads to foot imbalance. Even the feet of infants are distorted because they are firmly tucked in under blankets or covered by tight stockings. Upon bearing weight, the deformity of the feet leads to a rolling out of the legs that carries the femora into external rotation. This deprives the pelvis of its anterior support, and allows it to dip downward in front. The spine is therefore forced into exaggerated curves, so that the abdominal space is reduced and the chest cavity is compressed. The vital organs and the blood vessels and nerves are displaced or abnormally stretched. The abnormal stresses lead to cancer of the breast, stomach, prostate, and uterus. To substantiate his thesis the author offers case histories and statistics. In addition to the development of this concept, the writer uses the latter part of the book to enumerate some foot ailments and to describe briefly the symptoms and treatment.
In the 1950s, the Northampton Museum (home of the "World Famous Shoe Collection) began to receive reports of shoes that had been found hidden in buildings. The shoes, usually discovered by people doing renovations or repairs, were concealed under floors, inside walls, in chimneys, above ceilings, etc.
Eventually the Museum received enough of these reports that they realized the concealment of the shoes wasn't an accident, but rather that hiding shoes inside a building was an ancient, deliberate practice. Ever since then, the Museum has kept a record of all concealed shoe finds (the "Concealed Shoe Index"). As of 2012, the index had over 1900 reports of shoe concealment from all over the world (but mostly Europe and North America).
The Museum curators aren't entirely sure why people hide shoes inside buildings, but the leading theory is that it's a form of protection superstition, done to ward off forms of evil such as witches, bad luck, or the plague.
Shoe historian June Swann, former keeper of the Northamton Shoe collection, notes in a 1996 article about concealed shoes that there are all kinds of weird superstitions associated with shoes:
there is much recorded on other shoe superstitions, which are rife wherever shoes are traditionally worn. They are symbols of authority, as in the Old Testament. They are linked with fertility: we still tie them on the back of wedding cars. And they are generally associated with good luck (witness all the holiday souvenirs in the shape of shoes). But most of all they stand in for the person: it has been a common practice from at least the sixteenth century to at least 1966 to throw an old shoe after people ‘for luck’.
Why the shoe? It is the only garment we wear which retains the shape, the personality, the essence of the wearer.
And earlier this year, a Michigan family discovered 53 pairs of shoes behind a wall in their home — concealed there since the 1970s. Though in that case, it was theorized that the hidden shoes weren't warding off bad luck, but instead were evidence that a previous owner of the home had a shoe fetish.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.