Category:
Underwear

Follies of the Madmen #607

Next time a female police officer stops you, ask if she's wearing Eiderlon panties.

Posted By: Paul - Mon Sep 30, 2024 - Comments (1)
Category: Fashion, Underwear, Advertising, 1960s

Fran the Formfit Gal

The premise of corporate mascot Fran is that she traveled the world, wowing people everywhere with her Formfit underwear.

Photoplay - Oct 1955



Look - Sep 20, 1955



Photoplay - Dec 1955



Coronet - May 1955

Posted By: Alex - Tue Sep 24, 2024 - Comments (3)
Category: Advertising, Corporate Mascots, Icons and Spokesbeings, Underwear, 1950s

Project Uplift

1967: Eighty freshmen at Harvey Mudd College proposed that, as their engineering project, they undertake the design of a better brassiere. They named their proposal 'Project Uplift.'

The students who made this proposal were, somewhat obviously, almost entirely male. As far as I can tell, Harvey Mudd was coed at the time (1967), but was mostly male.



Los Angeles Times - Mar 23, 1967

Posted By: Alex - Fri Sep 22, 2023 - Comments (3)
Category: Engineering and Construction, Underwear, 1960s

Surveillance Underwear

The Intelligence Advanced Research Projects Activity (IARPA) recently announced that it's launching a program to develop "durable, ready-to-wear clothing that can record audio, video, and geolocation data." This will include underwear.

The surveillance clothing will aim to be "stretchable, bendable, comfortable, and washable like regular clothing."

I'd like to see James Bond wearing surveillance underwear in his next movie.

More info: The Intercept; IARPA's press release

Posted By: Alex - Sat Sep 16, 2023 - Comments (5)
Category: Spies and Intelligence Services, Underwear

Stained-Glass Bra

Would one wear this to church?

Jackson Sun - Jun 27, 1969



Indianapolis Star - July 1, 1969

Posted By: Alex - Sat Sep 02, 2023 - Comments (0)
Category: Fashion, Underwear, 1960s

Sound-Activated Lingerie

The clapper, adapted for underwear. From the patent:

Lingerie, such as bras which are worn by females, have a fastening mechanism, such as a hook-type fastener, which is difficult to open, especially for the male counterpart. A bra according to the present invention could be made using a signal-activated fastener such that the female's boyfriend or husband could clap his hand and the bra would automatically open.



Posted By: Alex - Thu Jul 20, 2023 - Comments (4)
Category: Patents, Underwear

The Cardrona Bra Fence

The Wikipedia page.

The Cardrona Bra Fence is a controversial tourist attraction in Central Otago, in New Zealand.[1] At some point between 1998 and 1999, passers-by began to attach bras to a rural fence. The fence gradually became a well known site as the number of bras grew to hundreds. The fence is located on a public road reserve, adjacent to farm property in the Cardrona Valley area southwest of Wanaka, near to Cardrona. Despite its popularity, there has been disagreement over the value of the attraction. The bra fence stands next to the Cardrona Distillery.


DAILY MAIL article.



Posted By: Paul - Fri Jun 16, 2023 - Comments (4)
Category: Statues, Monuments and Memorials, Public Indecency, Underwear, South Pacific

Mammiform and Protector

In 1864, Eleanor Marshall was granted Patent No. 43,321 for her "mammiform breast-protectors." From her patent:

Be it known that I, E.M. Marshall, of Hillsdale, Columbia county, in the State of New York, have invented, made, and applied to use a new and improved article for ladies' wear, which I term a "Mammiform and Protector"...

My improved mammiform and protector is formed of wire wound upon these formers, forming two springs, AA, connected together as shown, and being as similar as possible to the natural breasts. These springs AA may be separated and used singly when desired...

My improved mammiform and protector, being thus constructed, will be found to possess the following advantages: light, flexible, and covering the natural breasts without depressing them, and serving to protect them, and yet the springs of my mammiform and protector may be pressed together or onto the natural breasts, or in any other direction, and when relieved from such pressure resume their natural position and save the wearer the relaxing and debilitating effects of pads, answering all the purposes of a protector, and always presenting a natural appearance.

With springs like that, if a woman accidentally fell forward she'd bounce right back up.

Posted By: Alex - Thu Dec 29, 2022 - Comments (4)
Category: Patents, Underwear, Nineteenth Century

Magic Oval Panties

The Magic Oval Pantie lady had no qualms about parading around in public in her underwear and evening gloves, while her alter ego frantically tried to save herself from a wedgie.

Charm - Apr 1957



Cosmopolitan - March 1957



Life - Sep 16, 1957



Life - Sep 9, 1957



Photoplay - March 1957



Mademoiselle - March 1957

Posted By: Alex - Mon Dec 26, 2022 - Comments (4)
Category: Advertising, Underwear, 1950s

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