Battle of the Vintage Chocolate Drinks

Name your poison! Bosco, Ovaltine, Borden's or Tootsie V-M?

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Paul - Thu Oct 23, 2014
Category: Business | Advertising | Products | Chocolate | 1950s

Comments

Borden's wasn't bad but Ovaltine tasted like doo-doo. The other two snuck by me I guess.

Posted by Expat47 in Athens, Greece on 10/23/14 at 08:52 AM

Ovaltine!, till my mom discovered Carnation instant breakfast had more vitamins! and was cheaper! :lol: :coolsmile:
Also came in vanilla!

Posted by Tyrusguy on 10/23/14 at 11:55 AM

I remember Bosco and Borden on the shelves at market in my youth. In those bygone days mom bought Quik (it also came in strawberry flavor). These days, I prefer Ovaltine.

TootsieVM I hadn't seen before today but I don't have any great fondness the flavor of Tootsie Rolls or the lollipops.

Posted by KDP on 10/23/14 at 02:36 PM

Ovaltine!!

Bosco and Borden's were icky.

Never saw the Tootsie one, which is okay because they were okay as something sweet, but being chewy was more important than the taste.

I would have loved a Walnetto-flavored drink!

Posted by Phideaux on 10/23/14 at 02:52 PM

Growing up I liked the strawberry NesQuik drink mix in my milk. The chocolate was OK too.

Posted by BrokeDad in Midwest US on 10/23/14 at 04:44 PM

Mom used to send us Ovaltine in our lunches to school which was why I was glad when free lunches started! Then I got real chocolate milk!
I like Hershey's syrup in milk myself.

Posted by Patty in Ohio, USA on 10/23/14 at 07:27 PM

I have never tried any of these except NesQuik in the summer. I doubt any of these are as good as real hot chocolate made with Fry,s cacao and hot milk topped with a dollop of cream so thick it had to be spooned out of the bowl.

Posted by BMN on 10/23/14 at 07:31 PM

The big scandal about Ovaltine: the Captain Midnight mugs quickly started leaking. It happened to me and all my friends. Bet it did for everyone who ordered a mug too.

Posted by Phred22 on 10/23/14 at 09:45 PM

We used to sing: I hate Bosco, it's full of TNT. Mama put it in my milk to try and poison me. But I fooled Mama. I put it in her tea. And now there is no Mama to try and poison me.

Posted by ges on 10/24/14 at 11:47 AM

For those who care about such trivia. The wrinkly face of the two bad guys being rounded up in the last panel tell me this artwork is by the great Basil Wolverton.

Some samples of his work:
http://13thdimension.com/happy-birthday-basil-wolverton/

And for the record, never heard of the Tootsie Roll entry in the milk flavors race. Can't imagine. Thanks for the ads.

Posted by mindful webworker on 10/24/14 at 02:47 PM

I remember getting a free sample of a flavoring powder (probably came with Quik or whatever Mom bought) to make grape milk -- it was as disgusting as it sounds, although purple milk was kinda funny. My dad used to snitch a little milk out of my glass to put in his coffee sometimes and I was hoping he'd do it the night I had the grape milk -- so that I wouldn't have to drink it and to see his reaction. No such luck.

Posted by ScoutC on 10/24/14 at 05:48 PM

Totally Ovaltine! The only one you could eat dry. Great that way on ice cream, although behind Hershey's syrup. It depended on whether you wanted your topping to be crunchy.

Posted by Bill the Splut on 10/24/14 at 07:31 PM

What about Cocoa Marsh?

Posted by T. Seaman on 10/25/14 at 07:44 PM

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