"Bevo" was the name of a non-alcoholic "near beer" produced by the Anheuser-Busch brewery in Saint Louis. Introduced in 1916 as the national debate over Prohibition threatened the company's welfare, the drink was extremely popular through the 1920s. Over 50 million cases were sold annually in fifty countries. Anheuser-Busch named the new drink "Bevo" as a play on the term "pivo," the Bohemian word for beer.
Category: Replacements, Substitutes, Alternatives and Knock-offs | Advertising | Twentieth Century | Alcohol