Borden Ice Cream Ads

I watch only one half-hour of TV per week--THE SIMPSONS--so I am not really qualified to assert this. Maybe a reader can clarify. Are there such things nowadays as TV ads for ice cream? I think not. In the 1950s, Americans had to be trained to consume luxuries like ice cream. Now we eat it automatically, three times a day! So why waste money on ads?

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Comments

Ice cream needs no hype, it is mana from the gods! I do think ice cream is still advertised on tv, but I can't think of a spacific instance or commercial right now. They say the memory is the first thing to go and the second is...

Posted by Patty in Ohio, USA on 02/06/13 at 08:30 AM

Blue Bell still runs adverts with the slogan "We eat what we can, and sell the rest".

Posted by TheCannyScot in Atlanta, GA on 02/06/13 at 09:38 AM

Haagen Dazs had a pretty racy one out a few years back I saw when I was in the world. Over here "ice cream" translates into some kind of frozen desert.

Posted by Expat47 in Athens, Greece on 02/06/13 at 10:16 AM

I prefer to make my own ice cream. I have the family heirloom hand crank freezer. I get ice cream that uses real cream, real berries / chocolate, and isn't so full of air that way. You do realize that ice cream is sold by weight and the more air that is incorporated the larger the volume. Pretty sneaky way of making you think that you are getting more for your money.

Posted by KDP on 02/06/13 at 05:06 PM

I recall hearing the advertisers couldn't use real ice cream--it'd melt under the hot lights. So those kids were really eating stuff like colored mashed potatoes. I must say that fudgesicle doesn't look real.

Posted by Phred22 on 02/06/13 at 09:26 PM

They are pretty good little actors then.

Posted by Patty in Ohio, USA on 02/07/13 at 06:25 AM

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