Chewing Gum Stigma

In Oct 2013, the chewing gum company Beldent gathered five sets of identical twins. In each set, one twin was instructed to chew gum while the other sat motionless. Visitors to the Buenos Aires Museum of Contemporary Art were then asked questions about the twins.

Their answers indicated that 73 percent of people had a more favorable impression of the gum chewing twins. Beldent claimed that this disproved the "chewing gum stigma."

Though I disagree. I think gum chewing does turn off some people. What the experiment showed was that there's an even greater stigma attached to being expressionless, showing no emotion at all