Between 1959 and 1977, an Australian company based in Melbourne called Rosenhain and Lipmann (commonly known as R&L) designed and manufactured unique and innovative toys that became hugely popular both in Australia and overseas.[1] R&L started out making snap-together items that worked like tiny plastic model kits that didn't need any glue and were issued in a clear glassine bag, inside Kellogg's cereal boxes. Between 1959 and 1977, over 70 different sets were released and it is estimated that about one billion R&L toys were delivered around the world.
Category: Cult Figures and Artifacts | Food | Freebies, Come-ons and Loss Leaders | Twentieth Century