Crisco is digestible

When the best that a company can say about their food is that "it's digestible," it sounds like damning with faint praise.

Better Homes and Gardens - Sep 1956

Better Homes and Gardens - Sep 1954

Better Homes and Gardens - Mar 1957

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Posted By: Alex - Wed Feb 01, 2023
Category: Food | Advertising | 1950s

Comments

I guess the slogan “It’s non-toxic” didn’t make the cut…

Posted by Brian on 02/02/23 at 07:46 AM

To be boringly literal, Crisco got its start in 1911, when retailers sold all sorts of body-unfriendly crap to fry your food in.

Posted by Dr. Fian on 02/02/23 at 09:34 AM

What bothers me is the idea of Crisco being "grease-free". How can you have fried food that's grease-free inside and out? Vaseline? Olestra? Will my anus leak?

Posted by Yudith on 02/02/23 at 07:47 PM

As Dr. Flan pointed out, there are fats that are less healthy than Crisco (which contains soybean oil, fully hydrogenated palm oil, palm oil, mono and diglycerides, and some antioxidants), e.g. lard. Last I looked, Jiffy corn muffin mix contains lard. The Crisco website says "50% Less Saturated Fat than Butter." It doesn't mention that it has 100% less flavor than butter.

Posted by ges on 02/02/23 at 09:23 PM

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