Dodge La Femme
1955: Chrysler introduced the Dodge La Femme, a two-door, pink-and-white sedan "for the discriminating modern woman".
In an attempt to make the car irresistible to women, Dodge also threw in a pink leather handbag that contained "cigarette lighter and case, compact, lipstick and other feminine items covered in matching pink leather." Plus, "a vinyl raincoat and stylish sou'wester hat, printed in the same pink shade and pattern as the Jacquard upholstery." And a matching pink umbrella!
But even with all this, the car failed to appeal to consumers. However, because fewer than 2500 of them were ever made, the car is now sought after by collectors.
More info: wikipedia
source: DodgeLaFemme.com
In an attempt to make the car irresistible to women, Dodge also threw in a pink leather handbag that contained "cigarette lighter and case, compact, lipstick and other feminine items covered in matching pink leather." Plus, "a vinyl raincoat and stylish sou'wester hat, printed in the same pink shade and pattern as the Jacquard upholstery." And a matching pink umbrella!
But even with all this, the car failed to appeal to consumers. However, because fewer than 2500 of them were ever made, the car is now sought after by collectors.
More info: wikipedia
St. Louis Post-Dispatch - Apr 10, 1955
Comments
No wonder. I guess this car was designed exclusively by middle aged men. About as feminist as the Women's Status Council of Saudi Arabia.
Posted by Yudith on 04/03/21 at 06:14 AM
I think it is a coupe, not a sedan.
Posted by Kay Archer on 04/06/21 at 10:15 AM
The last one sold at auction in 2017 brought in $34,000.
Only about 55 of the 1,004 built are known to exist.
Only about 55 of the 1,004 built are known to exist.
Posted by Stan on 04/06/21 at 03:13 PM
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Category: Gender | Women | 1950s | Cars