Eat More Sugar

An advertisement run in 1959 by "Sugar Information Inc.", which was an organization created by sugar producers in order to convince Americans to eat more of their product. All indications are that they succeeded. [via Backstory Radio]

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Alex - Thu Mar 20, 2014
Category: Advertising | 1950s

Comments

Don't sugar coat it Alex :cheese:

Posted by BrokeDad in Midwest US on 03/20/14 at 10:35 AM

Don't scoff at this! It says, right in the ad, "... now science tells us ..."!

Posted by Expat47 in Athens, Greece on 03/20/14 at 10:55 AM

All to moderation, none to excess.

Posted by KDP on 03/20/14 at 12:22 PM

Unless it's CHOCOLATE!

Posted by Expat47 in Athens, Greece on 03/20/14 at 12:31 PM

"...sugar releases hidden vapors in food..."
Oh my God.
Sounds a lot like the "fat - burning fruit" that was a fad a while ago.
Pure BS.

Posted by girlgeniusNYC on 03/20/14 at 02:36 PM

Science STILL doesn't understand body weight management, but the diet industry certainly understands marketing.

Posted by tadchem on 03/20/14 at 03:01 PM

KDP... Everything to excess, moderation is for fools!

:coolhmm:

Posted by BMN on 03/20/14 at 03:24 PM

Somehow I lost the last line:
...- It was from a 100 YO man on his birthday saying HAVE FUN! 😊

Posted by BMN on 03/20/14 at 03:51 PM

People are still debating it. Supposedly, sugar curbs your appetite to a limited extent, high-fructose corn syrup much less so, and artificial sweeteners not at all.

Does this help?

Posted by Joshua Zev Levin, Ph.D. on 03/20/14 at 04:27 PM

OH NO!The beginning of the OBESITY CRISIS!

Posted by Patty in Ohio, USA on 03/20/14 at 07:03 PM

tadchem: science understands body weight management perfectly well, but modern man (and woman) doesn't want to take its advice. "Eat less and move around more, so you don't use half the energy you take in" is not a welcome message in a world which, when traveling two blocks to get a pack of cigarettes and a caramel bar, takes the car. And that really is the central issue; everything else (including HFCS, "superfoods" (which don't exist) and fat-vs-carbs) is just fussing about in the margins.

Posted by Richard Bos on 03/22/14 at 08:06 AM

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