Evian Water Bra

Brand-Extension Failure: Evian released a "water bra" in 2005, apparently because they thought their association with bottled water could persuade women to buy water-filled bras. The idea was that water-filled bras would be cooling. As far as I can tell, the product was discontinued soon after being introduced.

More info: impactlab.com

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Alex - Thu May 13, 2021
Category: Business | Underwear

Comments

I suppose one wouldn't want to wear that outside on a very cold day.

Posted by KDP on 05/13/21 at 02:41 PM

I don't know how long ago (1970s? 1990s?) I saw advertisements for bras with built-in chambers for holding wine/liquor so you could get your beverages past gate guards at sporting events. I wondered about the effect of entering as a 42D and leaving looking like a 34B.

Posted by Phideaux on 05/13/21 at 03:10 PM

I wonder if it had little recesses for when the wearer's nipples grow.

What movie was it where 2 gun barrels suddenly popped out of a woman's bra, shooting. Explosively funny.

Posted by Virtual in Carnate on 05/14/21 at 03:59 PM

@Virtual -- If it was played for laughs, it might have been one of the Austin Powers movies. I can't say specifically which one because I don't watch such things (I simply can't stand Mike Myers).

I don't remember how Sofia's bra in "Machete Kills" (2013) was revealed, but I doubt it was amusing.

Over the years, there have been a number of movies with such weapons, but one other thing they share is how not-memorable they are. I'm afraid I wouldn't even know how to begin searching for it, and I'm even more afraid of what I might accidentally come across.

Posted by Phideaux on 05/14/21 at 07:49 PM

Sounds to me like some marketing guy just wanted to see a bunch of women in bras…

Posted by Brian on 05/18/21 at 03:50 PM

Agreed, Phideaux, since I don't remember anything else about that movie or which one it was. I don't think it was porn, but it could fit in there.

Posted by Virtual in Carnate on 05/19/21 at 09:26 AM

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