The second concerns our previous experience (i.e., episodic memory) and the knowledge we bring to a particular viewing situation (i.e., semantic memory). We look more at objects that are the targets of volitional search, but also dwell on objects that are discrepant with expectations, based, for example, on general knowledge about the context in which they are embedded (e.g., an octopus in a barnyard scene...)
Category: Science | Experiments | 1970s