Follies of the Mad Men #12

Yes, I want my beer to be endorsed by a drunken chipmunk who's been taking fashion lessons from Andy Capp.

Amazingly, despite this appalling choice of spokes-mammal, Stegmaier Beer remains in business to this day, as you can see if you follow the link.

Any reader ever tasted a "Steg"?

Who We Are
Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Comments

Why did 'ring-a-ding-sing' ever go out of style as a saying? It's just so cool.

On the other hand, I agree with the coaster that says you can drink beer at any time. It makes me feel less judged when I crack open a cold one at 0700 before I take my morning shower.

Posted by kingmonkey in Athens, Ontario on 08/14/08 at 04:49 PM

Thanks to one and all for the personal-experience anecdotes relating to Steg, and that site of groovy coasters!

Posted by Paul on 08/14/08 at 06:29 PM

Brat--those Steg t-shirts would doubtless possess high-level hipster value today! You were indeed lucky!

Posted by Paul on 08/15/08 at 09:44 AM

I knew a guy named Steg back in NYC, but I'm afraid I never tasted him.

Posted by MadCarlotta on 08/16/08 at 11:41 AM

MadCarlotta--Steg is the ultimate cool nickname--especially if it's short for "Stegosaurus!"

Posted by Paul on 08/16/08 at 11:47 AM

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