Follies of the Mad Men #30

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[From Life magazine for June 9 1952.]

This ad was part of a long campaign for the product, which depicted men and boys doing common tasks in public in their underwear. Kinda the male equivalent of the famous "I dreamed I went to work in my Maidenform bra" series of ads. No matter the possible plausible logic of the creators, this series conjures up nothing so much as a kind of weird nation solely populated by mentally challenged males, where outer clothing has yet to be invented.
     Posted By: Paul - Thu Sep 25, 2008
     Category: Business | Advertising | Fashion | Stupidity | 1950s | Men





Comments
Kenneth - that was bad...
Posted by KW in Dallas, TX on 09/25/08 at 12:33 PM
Kenneth - that was Michael Jackson "bad". Which is actually great.
Chimon Chimon (crotch grab) Heeeee heeeee.
Posted by Pablo on 09/25/08 at 12:41 PM
WU must continue to function as a home to all bad puns.
Posted by Paul on 09/25/08 at 12:50 PM
Apparently tuckin your shirt into your undies was the style back then. Add to that the proof that navels used to actually be on your sternum thus resulting in waistbands no where near your wastes.
Posted by Pablo on 09/25/08 at 12:57 PM
The ladder fell over, the man almost fell and yet the kid still sleeps. He must be loaded on something to paint in his underwear. Maybe he passed out from sniffing paint.
Posted by Madd Maxx on 09/25/08 at 12:59 PM
That kid must be a deep sleeper.

Advertisers have consistently tried to appeal to the underwear-only men's market. They tend to overlap with the pajama football demographic.
http://lileks.com/institute/dorcus/football2.jpg
Posted by kingmonkey in Athens, Ontario on 09/25/08 at 01:01 PM
I don't care how many footballs are in the picture with you...when you wear that you look gay.
Posted by Madd Maxx on 09/25/08 at 01:04 PM
Kingmonkey--this guy is obviously planning to roast the football in the oven, as he's desperate for nutrition and does not know how to cook, or have any food in the fridge.
Posted by Paul on 09/25/08 at 01:12 PM
He's probably thinking "The Colts and Giants just went into sudden death overtime. I have my lucky football under my arm and my spit cup. Both confirm a few moments ago I was watching the game. Now I'm in the kitchen with a dress on waiting for a beef brisque with demi glaze and peppercorns to finish. Wait, what the hell?!! Could it be that the Kitchen of the Future I just bought my wife has mind control superpowers?!!! God, I hope the mango chutney doesn't overwhelm the red wine marinade."
Posted by Pablo on 09/25/08 at 01:46 PM
Honestly he has a "take the damn picture already/yeah that's real funny isn't it" look on his face.
Posted by Pablo on 09/25/08 at 03:37 PM
I thought the pocket was to hold some kind of playbook while playing football.
Posted by kingmonkey in Athens, Ontario on 09/25/08 at 04:29 PM
I thought the pocket was added to hold a note by the manufacturer that said "You look gay in that pajama-top muu muu".
Posted by Pablo on 09/25/08 at 04:45 PM
The only truly odd thing about this picture is the football; what's up with that?
Posted by stpatme on 09/25/08 at 05:52 PM
Pablo: ROFL - That's great!
Posted by Madd Maxx on 09/25/08 at 06:27 PM
Ted S--why was the kid not helping with the painting instead of playing baseball anyhow?!?
Posted by Paul on 09/26/08 at 11:46 AM
Kay--my father-in-law is a big nightshirt afficionado. They're still sold and worn.....
Posted by Paul on 09/26/08 at 02:19 PM
Big Gary--a major observation! Underwear Boy he is!
Posted by Paul on 10/01/08 at 11:22 AM
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