Follies of the Mad Men #69

[From The Saturday Evening Post for April 29 1950. Two scans, top and bottom.]

This campaign uses what I like to call "the artificial linkage" method. You take something natural and inevitable and try to tie your product to it. In this case, the entire grand eternal season of Spring means nothing more than digging out your paintbrush and ladders and tackling your peeling house.

You gotta love the name of the paint, though: "Barreled Sunlight."