Follies of the Madmen #284

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Reminding me of that old proverb, "If billfolds were neckties, publicists would be geniuses."

Scanned from Good Housekeeping for December 1953.
     Posted By: Paul - Thu Jun 09, 2016
     Category: Business | Advertising | Products | Fashion | Holidays | Surrealism | 1950s





Comments
If you wear your wristwatch on your ankle... wait. If you wear your condom on your nose... Hang on a sec.
I know: If you give me all your money, I'll say you have a great necktie made out of empty wallet material.
Posted by Greg on 06/09/16 at 10:29 AM
That 32 card capacity would have been for business cards. Credit cards didn't come into general use until the late 1960's.

I can't see the point of having more than an ID card (license) and cash for the day in your wallet and that is all I carry. Possibly include a single credit card or the modern equivalent of the checkbook, a debit card but that is when I go out to buy something. The less one has in their wallet the less aggravation is caused when it is lost or stolen.

My brother carries so much useless paper that his resembles a football. The same applied to my father, even after we placed him in a care facility and he had no need for a wallet at all. But he insisted that he needed everything within it.
Posted by KDP on 06/09/16 at 03:27 PM
I wonder what the "Fruit Tones" were!
Posted by Beaverhausen on 06/09/16 at 07:43 PM
While it's true that general purpose credit cards didn't come into use until the late 1960's (BankAmericard went national in 1968), stores issued charge cards (usually embossed aluminum) long before that. Presumably women were more likely than men to carry department store charge cards, so KDP is probably right about the cards that the ad refers to.
Posted by ges on 06/10/16 at 01:20 AM
I had a perfect wallet. Unfortunately, it was a rather cheap one and ultimately gave up the ghost after 30 years. I can't find anything really close to it. Nowadays, they're too thick.

All I carry is what's necessary -- driver's license, debit card, credit card, health insurance card, blank check, three cards with important medical information, a spare house key and a spare car key. I've never understood why people put receipts or other such garbage in their wallets.
Posted by Phideaux on 06/10/16 at 02:23 AM
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